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<br />. <br /> <br />e <br /> <br />Presentation to La Porte City Council <br />June 2, 1997 <br /> <br />Rand Valentin <br />Falcon Companies <br /> <br />Use of Developer Directional Signs under Ordinance 1501 <br /> <br />1. History <br />a. At the April 29, 1993 meeting of the P and Z commission, Mr. Alan <br />Schubert developer of Glenn Meadows, requested an addition to the <br />siQ..,n ordinance to regulate and allow direction signs for real estate <br />development. <br />b. Mr. Schubert cited that 70% of most home shoppers shop for a home <br />on Saturday or Sunday, using directional signs to locate new <br />hames, far sale~_..Tbis..is..,still.. the case. <br />c. P and Z instructed code enforcement department to work things out <br />d. P and Z recommended passage of ordinance to City Council <br />e. During the pest four years, and most especially in the past year, La <br />Porte has experience sigf.1iftcant growth <br />f. The Houston Chronicle reported 1996 sales up 21 % <br /> <br />2. Problem <br />a. In April, builders were notified that all directional signs must be <br />eliminated. <br />b. Since that time, Pelican Bay has seen an 80% drop in traffic <br />c. Cervelle has reported a 75% drop in traffic <br />d. and Expree Homes at Pecan CrossingJis seen a 70% loss in traffic <br />3. Alternate methods not effective, expensive, and or require long lead times <br />a. Newspaper - 1/8 page ad costs $2,400 a day yet only pulled in three <br />customers in the past three weekends. <br />b. Billboards are not located in needed locations and require long lead <br />times to erect <br />4. There are ways to utilize Directional Si9..r:'Is without ugly, unwanted sign <br />prol iferation <br />a. Require permitting <br />b. Require sig,ns professionally, made of a standard size t5 sq. ft) <br />c. Require a licensed company to handle the placement and removal of <br />sig,ns, to ensure no litter problems <br />d. Limit the total number of signs, number at a given location, and or <br />specify specific key intersects to accommodate all but say 5 signs, <br />which could then be used for the final approach to the subdivision. <br /> <br />5. Other cities in the area are following this approach ( have attached Seabrook <br />requirements ). <br />6. What we would like you to consider: <br />a. City Council request P and Z Commission and I or staff to review the <br />ordinance for possible improvements <br />b. Provide some form of interim relief during this peak selling season to <br />allow promotion of properties while the issue is receiving the proper <br />full review., , <br />