R-2004-12 participate in Main Street Program

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,;..........................................~...........................................~... . . , . . 'Chapter 11 Action 2: Action 3: Action 4: . Action 5: Action 6: Policy 4: Action 1: Action 2: Action 3:, Action 4: Action 5: Redevelopment Stratef?1/ Implement recommendations in the Beautification Element related to distinctive design features for downtown such as street and sidewalk paving patterns and store-front awnings and canopies. Develop street signs and directional signs that are unique and compatible with the historic character of the downtown area. Implement recommendations in the Beautification Element related to corridor enhancement to improve vehicular access to downtown and to add appropriate directional signage to guide visitors from major area roadways into the downtown area. Step up marketing efforts for downtown and the entire city through coordinated advertising in community newspapers, an upgraded City Web site, and other new and expanded efforts. Increase the City's role in marketing and promotion by establishing a Convention and Visitors Bureau and by dedicating a larger share of hotel/motel ta."< revenues to local tourism and business promotion activities. The ~ity should work with community groups to preserve, enhance and , promote La Porte's historical assets. Implement design standards and incentives for the preservatioIl: and enhancement of historic structures in the downtown area. , , Explore avenues of financial support and assistance to local historic preservation activities. , . Promote heritage tourism opportunities. Feature historic structUres and sites in all, informational publications, . community Internet sites, and promotional literature and events. Implement recorrunendations in the Parks and Recreation Element related to support of ~ctivities which promote La Porte's historic landmarks and .features for local enjo~ent and fC?r to~ism potential. I EXISTING CONDITIONS I Previous Plans and Studies Several related plans and studies have previously addressed redevelopment needs within La Porte. City of La Porte Comorehensive Plan (J 984) The City's 1984 Plan noted that La Porte, like other cities. had areas that, ~ere already in a. deteriorated condition or experiencing such 'decline. While limited.' these areas 'were seen as adversely affecting the City's overall image and detracting from nearby neighborhoods. The Comprehensive Plan established a goal of upgrading the quality of. these areas. Those involved in preparing the 1984 Plan also i;believed that the City could best bolster these areas by implementing the new Comprehensive Plan, Page 12-10 ... ... ... ................... .......... ... ... .... .............. ........ ... ...... La Porte 2020 Comprehensive Plan Update