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Business Plan <br />Scope of Work – draft <br />Airport and Regional Overview – This section’s focus is on airport facilities, services, location, <br />and regional economic and demographic profiles (population, household income, and <br />employment). The review should include developable airport land, both on and neighboring the <br />airport. The regional overview focuses on economic and demographic factors that drive <br />corporate, business, and recreational activity at the airport. Many Plans include a SWOT <br />analysis identifying various strengths, opportunities, threats, and weaknesses. <br />Airport Target Market Analysis - This part of the plan’s focus is on market evaluation to identify <br />aviation tenants and airport businesses best suited for the airport's capabilities and infrastructure. <br />It identifies existing attributes of the airport, trends in general/corporate aviation, competing <br />airports in the region, and economic/demographic factors in the region that drive current and <br />forecasted airport usage. Specific target industry types and activities for both airside and landside <br />development are identified. <br />Airport Business and Financial Analysis – This involves development of a financial profile and a <br />review of revenue sources for the airport, including rates and charges and lease policies. In order <br />to attract future tenants, the airport’s leases and leasing policies must be competitive while <br />maintaining the airport’s ability to generate sufficient short and long-term revenues from current <br />tenants. It typically results in identifying and recommending best practices to follow for lease <br />and minimum standard improvements. Areas of interest under this scope heading are rates and <br />charges, and current leases and lease practices. The analysis is for the airport but should include <br />comparison of three to five comparable and competing airports. Lease policy recommendations <br />and development of minimum standards for lease development should also be included. <br />Business/Financial Plan – This part of the study focuses on development strategies, target <br />business/tenant identification, lease policy recommendations, rates and charges adjustments, <br />minimum standards, and land-use recommendations. The analysis should evaluate the financial <br />and economic implications of implementing the recommended business development and leasing <br />plan. Another part of this portion of the Plan includes a discussion of the existing airport <br />operating/maintenance costs and revenues. <br />Project Coordination/Documentation – Typically this will include two or three meetings (kick- <br />off, mid-point, and final draft) with client and study stakeholders to ensure project goals and <br />objectives are being met during all phases of the project. The meetings allow for gauging <br />progression and provide opportunities for client/stakeholder input. A final report is submitted in <br />electronic and printed copies which incorporates the recommendations of the various meetings. <br />August 2010 <br />D. Benson -TxDOT Aviation Division <br /> <br />