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#ITLCALO1J.AGL:s r; t' ;t <br />DIGITAL AND MOBILE CONVERGE # <br />It's time to think more broadly about how digital platforms support <br />marketing strategies. Whether you are taking your first steps into <br />creating an online marketing strategy, interested in emerging <br />trends or looking for ways to integrate digital platforms, this year's <br />#iTechLounge has something for everyone. <br />10:30 arrn 12:00 nooin <br />One-on-one Social Media Q&A <br />Presenter: Sarah Malcolm, ICSC <br />I.':30 ..... 1 :!30 ]ylrrn, <br />Evolution of Social Advertising: Content = Ads <br />Presenter: COHN <br />2:30 ..... °x':!30 ]ylrrn, <br />E-mail Strategy: The Tried and True Digital Tactic that Still Works <br />Presenter: COHN <br />3:00 x:20 ]Flan, <br />Website Property Display: What Are My Options? <br />Presenter: Dave Lewand <br />3:30 !3:30 plan, <br />One-on-one Social Media Q&A <br />Presenter: Sarah Malcolm, ICSC <br />11 <br />r r <br />HI 'r,U Y r <br />12:00 moors — 12:15 pm <br />The Texas ICSC Undergraduate Case Study Competition will pit rival <br />universities against one another in a battle of retail knowledge that <br />will determine which undergraduate program produces students <br />most ready to excel in the retail real estate industry. <br />Faced with a challenging prompt, students will have to overcome <br />various obstacles and answer several key questions asked by <br />industry experts in order to be crowned undisputed champion of <br />ICSC's first-ever collegiate case study competition. Does your alma <br />mater have what it takes? <br />Come hear from several Texas developers about new development <br />projects in the region. You'll hear about their success in attracting <br />key retailers and the challenges they have faced as they bring these <br />new developments to their respective markets. <br />Moderator <br />6:iirywn CoarinrrllJ.uw <br />Ib/ p Partner <br />Venture Commercial Real Estate, LLC <br />Dallas, TX <br />Panelists <br />ffii.c1[ia rd ay. Ca rduheir <br />President <br />Carduner Commercial <br />San Antonio, TX <br />(Representing Robstown Outlet in Corpus Christi, TX) <br />Bobby to1Vn.insoin <br />Executive Vice President, Leasing <br />RED Development <br />Phoenix, AZ <br />(Representing Rayzor Ranch Town Center in Denton, TX) <br />Woody II :a ire ire <br />President <br />Vista Equities Group <br />Houston, TX <br />(Representing La Centerra at Cinco Ranch in Katy, TX) <br />Rywn Roberts <br />Vice President of Leasing <br />Thomas Land & Development <br />Newnan,GA <br />(Representing The Rim in Austin, TX) <br />