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<br />GOAL 2: Continue investment in the Main Street, Sylvan Beach, <br />and the original town area around Downtown. <br />offers a unique opportunity to link <br />As identified throughout the public process, through previous <br />multiple destinations that serve a <br />broad market. The prospects to grow <br />synergistically two different kinds of <br />the Greater Downtown, area Sylvan Beach and waterfront of La Porte <br />retail markets (destination and local <br />has and will -term <br />service), a tourism base, and <br />future. Enhancing this and the surrounding areas will encourage <br />downtown living, can establish La <br />economic growth and improve the quality of life for City residents. <br />Porte as one of the best place in <br /> <br />Houston Region to live and visit. <br />Action and Initiatives <br /> <br />1)Prepare a master plan for the Greater Downtown area. The <br /> Source: City of La Porte Economic <br />Development Strategic Plan. Chapter 3. May <br />purpose of the plan is to establish a clear and collectively <br />2009. <br />supported vision and then an implementation framework to guide <br />reinvestment and new investment in the Greater Downtown area <br />of La Porte, including the areas of Main Street, and Sylvan Beach and <br />waterfront <br />Downtown (e.g., Five Points Town Plaza, the San Jacinto off-street <br />trail/sidewalk, and the City/County improvements at Sylvan Beach and <br />waterfront), identifying opportunities to bolster Downtown as an <br />attractive and lightly functional center of activity based on its unique <br />assets. The plan should identify the appropriate land uses and the <br />arrangement and form of development/redevelopment, along with well- <br />planned and designed improvements to streets and parking areas, <br />vehicular and pedestrian access and circulation, streetscape the <br />amenities, signage, lighting, and infrastructure upgrades. In addition, this <br />master plan should: <br />a)Assess the constraints to redevelopment and the effective use of <br /> <br />Downtown properties and buildings. Such factors as land and <br />buildings ownership, traffic and pedestrian circulation, parking, <br />building sizes, building code issues (such as ADA accessibility), lease <br />rates, and other contributing factors should be addressed in the <br />plan. <br />b)Address the fringe and/or transitional areas immediately adjacent to <br /> <br />identify measures to secure their integrity. <br />c)Include details on the use of design elements and unifying <br /> <br />treatments (could include wayfinding signage), in addition to the <br />gateway monuments, to demarcate the boundaries of this area so <br />that it is distinguished from other areas of the community. <br />2)Consider revisingRevise regulatory provisions in the Main Street District <br /> <br />to ensure new development creates an urban characterform. This could <br />include: <br />a)Modifying the Main Street purpose statement to include an intent of <br /> <br />creating a human-scaled urban character environmentform <br />comprised of mixed uses. <br />2.7 <br /> <br />LAND USE & DEVELOPMENT <br />2.ŝ Adopted July 20, 2009 <br /> <br />