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Advertising Expenditures - Explanation <br />FY 2012-13 <br />Fund 038 <br />The advertising budget for the 038 account is primarily focused on La Porte’s viability as a business destination for both <br />potential business owners and people who will patronize businesses that are already in our City. We also included some <br />tourism advertising, because tourism was one of the industries specifically listed as a target in the 2009 Economic <br />Development Strategic Plan. <br /> <br />In 2011-12 we advertised in the following publications and/or websites. The 2012-13 proposed budget includes some of <br />the same print, web, and general listings as last year, as well as cooperative advertising opportunities that we can extend <br />to brokers in the area who are targeting specific industries. <br /> <br />The publication list for FY 2011-12 included the following: <br /> <br />GHP ED Guide (produced by Texas Monthly) <br />Trade & Industry Development (listing in November/December issue) <br />Trade & Industry Development (web) <br />Ultimate Pasadena (Oct/Nov/Dec/April/May) <br />Texas Real Estate Guide (March 2012 Advertorial and ads in October/May editions) <br />See Texas First - Spring Advertisement (co-op ad offered by the BAHCVB) <br />Texas Wide Open for Business (produced by Journal Communications) <br />Bay Area Houston Magazine (four ads) <br />Tour Texas (co-op ad offered by the BAHCVB) <br />RED News (co-op ad that we offered to a local broker trying to sell a medical office space) <br /> <br /> <br />