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~ ~ <br />October 19, 1978 <br />• .Page II <br />If I may, let me briefly enumerate how I think the interests <br />of Monarch Homes, the City of LaPorte and Beau-Bay Development <br />Corporation are linked together by our variance request. First, <br />Eeau-Bay is quite anxious for Monarch Homes to be its primary <br />builder as it enjoys an excellent reputation as a financially <br />stable, quality-concious builder within the home building in- <br />dustry in the Houston area amongst home buyers, lenders and <br />peers in the industry. Monarch Homes is the oldest locally <br />-owned major home builders in the Houston area having been in. <br />business for 22 years. They operate with-the integrity, im- <br />agination and conservativeness necessary to function in a market <br />place with rapidly rising building costs. As a result of their <br />proven ability, track record, and enthusiasm for the LaPorte <br />area we are pleased to have them in Creekmont. To date, they <br />have spent a great deal of money designing and selecting plans <br />which they feel will be best received by the purchasers in the <br />LaPorte area and offer an alternative to what is being made <br />available there today. Its production and administrative staff s <br />have compiled all the data necessary to begin work using the plans <br />they have submitted, and to change them would in addition to <br />• being contradictory to their marketing thinking would be quite <br />costly to them with respect to both time and money. Therefore, <br />-these variances are very important to them. <br />The interests of LaPorte are served in granting these variances <br />for at least two compelling reasons. One, is that the presence <br />of Monarch Homes injects a competitive force into the area and <br />provides a viable alternative to the housing now available. The <br />competitiveness that result from the entry of Monarch Homes into <br />the LaPorte market area can only result in better buys for the <br />consumer. The one with the most product for the least money will <br />prevail. To provide the competition with General Homes, a Com- <br />pany with Monarch's ability is needed. <br />Second, the trend in the land development and home building in- <br />• dustry in the Houston area and the nation is toward more house on <br />smaller lots. Rising land costs and particularly development <br />costs dictate this trend. The costs of producing lots and housing <br />_ are rising higher and faster than the ability of the consumer <br />to buy them. This is why the F.H.A. and V.A. which had these <br />same two restrictions (the area requirement and twenty five foot <br />rear setback) have discontinued their application. To attest to - <br />this, Monarch Homes has built F.H.A. and V.A. some of the same <br />plans they want to build in Creekmont for years around Houston <br />on the same size lots. Granting these variances would allows them <br />• to coincide with the purposes of F.H.A. and V.A. and provide the <br />-most house for the least money. This end, I think, is directly <br />supportive of the interests of LaPorte. <br />