02-25-08 Special Called Regular Meeting of the La Porte Development Corporation Board of Directors

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City of La Porte Interoffice Memorandum To: All LPEDC Board Members From: Gretchen Larson, EDC Through: Ron Bottoms, CM Date: March 28, 2008 Subject: Budget Adjustment The marketing line item of the FY 2007-2008 Budget is recommended to be increased $5,500 to pay for additional planned advertising expenses and also for promotional items associated with attendance at events which advertise the city. We currently have a small supply of marketing and promotional items but would like to work with a firm to expand our supply. We are also working with Center Point ED staff to complete retail site assessments of the three key intersections identified in the Buxton Study. After the assessments are complete marketing brochures and other promotional materials will be developed. Advertising is very expensive and the current plans are not intended to be a full blown marketing campaign. The full marketing Rlan/campaign for the city will be developed after completion of the city-wide economic development strategic plan and community branding campaign. The current amount budgeted is $3,500 of which $2,500 has been committed for a % page color ad in the upcoming Keels and Wheels magazine due out in May. A copy of which will be provided to everyone after receipt from the publisher next week. We look forward to discussing this with you at the meeting however, should you have questions in advance of the meeting please feel free to let us know.