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<br />Bu~[on~ <br /> <br />IDentifying Customers' <br /> <br />La Porte, TX: Community ID Refresh <br /> <br />I. SUMMARY <br /> <br />Community ID is a proven retail development strategy that can be immediately <br />implemented by La Porte. <br /> <br />Buxton integrated proprietary technical capabilities with more than 500 <br />cumulative years experience in retail management and local economic <br />development to create Community ID. This unique strategy has brought both <br />innovation and a disciplined approach to municipal retail development efforts. <br /> <br />During the 60 business days it takes to complete Community ID, civic leaders are <br />actively involved in the process and make important decisions that guide the <br />direction and results. The four main phase s of the process are: <br /> <br />Researching and Verifying La Porte's Retail Trade Area <br />This phase starts with the in -depth collection of the same location variables that <br />Buxton uses to qualify locations for retail clients. Because of Buxton's unique <br />capabilities, we can translate this retail-specific information into market <br />intelligence that community leaders need to attract and grow their retail sectors. <br /> <br />Evaluating La Porte's Retail Potential <br />The evaluation phase will clarify what makes La Porte distinctive and valuable <br />from a retailer's viewpoint. Through daily involvement in retail location analysis, <br />Buxton has acquired the unmatched ability to evaluate a community's retail <br />potential. <br /> <br />Matching Retailers and Restaurant s to La Porte's Market Potential <br />The consumer profile of La Porte's trade area will be matched against the <br />customer profiles of over 5,000 retailers and restaurants in Buxton's proprietary <br />database. The final match list is developed with the input of community leaders <br />so that it reflects the needs and desires of the residents. <br /> <br />Delivering La Porte's Marketing Packages <br />Individual marketing (pursuit) packages for each retailer match are delivered <br />electronically via SCOUT. Our exclusive online marketing system, SCOUT helps <br />you to showcase your city in the best light. It gives you the ability to create <br />presentations and quality documents and to share information in the match <br />reports. <br /> <br />With Community ID, La Porte can unleash its full retail potential, seize new retail <br />opportunities and expand exis ting businesses. <br /> <br />2 <br />