08-25-1988 Public Hearing and Regular Meeting

Browse Search

.. August 15, 1988 , Tvpe of Request: Amendment to Ordinance 1501, Section 10-1000, Commercial Use Table "B" Requested By: Mr. Pepper Massingill Corporation representing McDonald's Background: Commercial Use Table "B" of Section 10-1000, Ordinance 1501 restricts the height Df on premise freestanding advertising signs (in both N.C. and G.C. zones) to forty five feet (45') as measured from. adjacent grade (See Exhibit A). This corresponds with the maximum allowable height for all other types of structures located in Neighborhood Commercial (N.C.) a'nd General Commercial (G.C.) zones. McDonald's Corporation is requesting that the City's Zoning Ordinance be amended to change the allowable height of freestanding, on premise advertising signs, located in G.C. zones from forty five (45') to seventy five (75') feet (See Exhibit B). Analvsis: McDonald's is proposing to locate a new restaurant at the corner of West Fairmont Parkway and South 8th street. This site is located one block east of Hwy. 146. They contend that a forty five foot (45') sign is not tall enough to be seen by motorists traveling along Hwy. 146. McDonald's concern is that a driver be able to see their sign in time to exit the freeway (See Exhibit C). To suppo rt the i r con ten tion , McDonald's set a crane on the i r restaurant site and suspended a sheet of plywood at various elevations. The plywood was then observed and photographed from Hwy. 146 (See exhibits lIDlI through "I"). Exhibits liD" (height 45'), "E" (height 65') and "F" (height -75') were photographed from the southbound side of the freeway at a distance of approximately four thousand, seven hundred feet (4,700') north of Fairmont Parkway (See exhibit C). Exhibits "G" (height 45'), "H" (height 65') and "I" (height 75') were photographed from the northbound side of the freeway at distances between two thousand (2,000') and three thousand (3,000') feet south of Fairmont Parkway (See Exhibit C).