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We would like to improve the retail situation in La Porte, not only to satisfyour <br />citizens, but also todiversify our economy by attracting new commercialand office <br />businesses that demand a high quality of life for their employees. Your task is to <br />help us realize those goals. <br />EVALUATIONOF PROPOSALS <br />Proposalswillbescreenedandthetopcandidateswillbeselectedbya <br />committeeofCitystaff. Thequalificationsforthetopcandidateswillbeverified <br />and referenceswillbechecked.Inreviewingtheproposals,theCitywillcarefully <br />weigh: <br />Retail Recruitment/Marketing (20 points) <br />We would like assistance with marketing our city to potential retail developers. <br />a.Please explain why your firm is best situated to provide marketing/recruiting <br />services for potential retailers. Include information regarding your <br />relationships with existing retailers, and your connections with site selectors <br />and decision makers. <br />b.Provide a detailed description of what you will do to market our city <br />c.Provide examples of how you have marketed communities or cities in the <br />past <br />d.Explain how you will report your progress and measure your success <br />Trade Area Delineation(15 points) <br />We need to know the best retail trade areas in our city, and the areas we should be <br />targeting for retail development. <br />a.Please explain how you will determine this informationand in what format(s) <br />it will be presented (e.g. hard copy, digital, web, etc.) <br />b.Provide an example of similar delineations you have done for other clients in <br />the past <br />c.Provide a recommendation for the best and most effective use of this <br />information <br />Retail Competition(15 points) <br />We would like to have a picture of what our competition looks like for retail <br />development in the surrounding areas. <br />a.Please explain how you will gather this informationand in what format(s) it <br />will be presented (e.g. hard copy, digital, web, etc.) <br />b.Provide an example of similar information you have gathered in the past <br />c.Provide a recommendation for the best and most effective use of this <br />information <br />Retail Gap Analysis and Leakage Assessment(15 points) <br />We would like to have a detailed retail gap analysis and leakage assessment for <br />applicable trade areas within the City of La Porte. <br />d.Please explain how you will gather this information and in what format(s) it <br />will be presented (e.g. hard copy, digital, web, etc.) <br />a.Explain how (and if) this information will be incorporated into your market <br />analysis <br />b.Provide a recommendation for the best and most effective use of this <br />information <br /> <br />