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The City should incorporate the name into gateways and <br />signs within the district. Mock ups of what signage could <br />look like are provided to the right. <br />Finally, working with the Main Street Advisory Board and <br />Coordinator, the City should develop marketing materials to <br />help promote the district, including: <br />Historic Sylvan Beach District website – a <br />standalone website should be created that features <br />all amenities within the district. Model the website <br />on best practices of other communities such as <br />Long Beach, California (www.visitlongbeach.com), <br />Raleigh, North Carolina <br />(www.godowntownraleigh.com), and Annapolis, <br />Maryland (www.visitannapolis.org). <br />Historic Sylvan Beach District brochure – a <br />printed brochure highlighting amenities and <br />containing a map of the district. The brochure may <br />be mailed to prospects and distributed at various <br />establishments around La Porte. <br />Historic Sylvan Beach District newsletter – a <br />printed newsletter that is distributed 1-2 times per <br />year, showcasing new business activity, <br />developments, and events happening within the <br />district. <br />Historic Sylvan Beach District advertisement – an advertisement that can be used <br />across a variety of publications in the Greater Houston area (see Tactic 2.1.3 for <br />suggestions on which media should be considered). <br />Tactic 2.1.3: Market La Porte to tourists. <br />La Porte has a long history as a tourist destination. Long before industry came to town, <br />visitors from across the state flocked to Sylvan Beach and Main Street. The entire Ship <br />Channel area contains interesting historical sites, including the San Jacinto Monument. The <br />Economic Alliance Houston Port Region, an economic development organization <br />headquartered in downtown La Porte, is spearheading an initiative to package regional <br />attractions within one tour. This program, called “Project Stars,” is another basis for visitor <br />traffic into and around La Porte. <br />28 <br />Forward La Porte Economic Development Strategic Plan I 2009-2013 <br /> <br />