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Expenses explained: <br />1. Advertising/Promotion: Sylvan Beach Festival— Newspapers, magazines, radio, billboards, etc <br />2. Administrative Fee: This figure is less than 10% of Gen Operating budget. Minimum of 10% of staff tin <br />(phone inquiries, walk-ins, postage, supplies) <br />• $7,570 of the proposed increase will serve as a lump sum payment to cover all the various chamber <br />opportunities that the City typically attends in a given calendar year (please see attached event list fr <br />years these fees have been billed separately from the contract. <br />3. Entertainment: This money is used to secure high profile entertainers (typically a headline <br />a "throw back act" and 2-3 local artist each year with the goal of enticing both local residents and out of town gL <br />festival <br />4. Security: This money is used to pay for the additional security not covered by the City or Cc <br />Officers and 4-5 County Sheriffs each year (cost is in excess of $9,000) <br />5. Printing/Publications: The past 2 years we have actually used this money to create info maps foi <br />additional targeted marketing via social media <br />6. Contingency: The past 2 years we have allocated these funds to marketing and entertainment. <br />were not expended. Going forward our plan is to allocate to either marketing, security or entertainment (or betw <br />money will be expended annually). <br />