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TargetAudiences <br />AstheSWOTAnalysisindicates,LaPorteisinauniquepositionrelativetoothercities.Most <br />economicdevelopmentinitiativeshappeningintheU.S.todayconcentrateonrecruitinghigh <br />wage,highcapitalinvestmentbusinessesintotheircommunities.LatƚƩƷĻ͸ƭenviable <br />positionisthatithasawealthoftheseemployersalready. <br />Instead,thefocusofeconomicdevelopmentinLaPorteisqualityoflife.Itsaudiencesare <br />individualsandbusinessesthatenhancetheĭźƷǤ͸ƭlivabilityandareattractedtoLatƚƩƷĻ͸ƭ <br />uniqueamenities.Theyinclude: <br />Tourists.LaPorteshouldfocusonattractingdayvisitorsfromtheGreaterHouston <br />area.Acruiseshiplinedockedat.ğƩĬƚǒƩ͸ƭCutorBayportopensopportunityto <br />targetindividualstravelingfromotherpartsofTexasandneighboringstates.These <br />individualsmightstayovernightintheareabeforeoraftertheircruise. <br />Retailers.ͻ.ǒźƌķitandtheywillĭƚƒĻͲͼshouldbeLatƚƩƷĻ͸ƭmottoforrecruiting <br />retailersintothecity.Ensurethatthecityhastheappropriateinfrastructureand <br />policiesinplacetoattractretailers.Bigretailchainsanddevelopmentswillrequirea <br />sizable,shovelreadyproperty.Nicheretailers,suchasthetypethatwouldlocatein <br />theMainStreetDistrictorneighborhoodcenters,needattractivespace,quality <br />control,andassuranceofadequatelocaldemand. <br />HospitalityBusinesses.AsLaPorteinvestsinitstourismamenities,hospitality <br />businessesbecomeanaturaltarget.Fullservicerestaurantsareaprimetarget <br />immediately.Longterm,smallgrocers,wellnessbusinesses,artstudios,andbed <br />andbreakfastswillfitwellinLaPorte.TheCitymightevenconsiderrecruitinga <br />hospitalitytrainingacademyasananchorforthissector. <br />RealEstateDevelopers.Severalofthelargerprojectsunderconsiderationbythe <br />cityshouldinvolvearealestatedevelopmentcompany. <br />LatƚƩƷĻ͸ƭEconomicDevelopmentStrategywillcontainspecificrecommendationsonwhat <br />theCityshoulddotoprepareforandmarkettotheaboveaudiences. <br />15 <br />| <br />City of La Porte, Texas – SWOT and Target Audience Analysis February 2009 <br /> <br />