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Pavilionbuilding.The/źƷǤ͸ƭ <br />courseofactioninpart <br />dependsonthe/ƚǒƓƷǤ͸ƭ <br />report.Otherfactorsareat <br />playinthedecisionaswell, <br />andtherearebothprosand <br />consofremodelingthe <br />currentbuilding.Onone <br />hand,LaPortehasashortage <br />ofeventandmeetingspace.ThePavilionhashistoricandemotionalsignificancetoLaPorte, <br />anditsmidcenturyarchitectureisinteresting.Ontheotherhand,however,thePavilion <br />coststheCityofLaPortearound$50,000eachyeartomaintain.Itsufferedsignificant <br />hurricanedamagethatwillbecostlytorepair,andthespaceitselfwouldrequire <br />reconfiguringifitweretofunctionasaneventcenter.Eitherway,successfulimprovement <br />ofSylvanBeachhingesonsettingafirmdirectiononthefateofthePavilionandactingonit <br />inatimelymanner. <br />AnotheropportunityrelatedtotheimprovementofSylvanBeachisthereconstructionofthe <br />pier.BadlydamagedbyhurricaneIke,theCityhasanopportunitytoeitherrebuildthepier <br />initscurrentlocationormovethepiertothenorthendoftheparksothatthesandbeach <br />canbecontiguous.Althoughapprovalformovingthepieraddstimetotheprocess,itcould <br />beaworthwhilesteponbehalfofthelongtermappearanceofthepark. <br />Beautification <br />ImprovingtheĭźƷǤ͸ƭphysicalappearanceisapriorityofLatƚƩƷĻ͸ƭresidentsandrepresents <br />anopportunityfortheCity.Beautificationinitiativesareavisiblerepresentationofthe/źƷǤ͸ƭ <br />commitmenttomeetingƩĻƭźķĻƓƷƭ͸needs.LikedowntownandSylvanBeachimprovement, <br />beautificationwillenhancetheĭźƷǤ͸ƭabilitytoattracttourists,retailers,andnewresidents. <br />ͻ.ĻğǒƷźŅźĭğƷźƚƓͼencapsulatesavarietyofactivitiesfromgarbageremovaltocode <br />enforcement,landscaping,publicart,andbuildingdesign.Theinitiativeshouldbeginwith <br />the/źƷǤ͸ƭownbuildingsandproperties.Encourageresidentstopayattentiontoqualityby <br />ensuringthatCityownedspacesareattractive. <br />AttractingTourists <br />Fromitsearliestdays,LaPortewasdestinedtoattracttourists.Thenameͻ\[ğtƚƩƷĻͼitselfis <br />FrenchforͻƷŷĻķƚƚƩͲͼandthenamewaschoseninthe1800sasawelcometovisitors. <br />Duringthe1920sand1930s,SylvanBeachrosetonationalprominenceasavoguevacation <br />spot.ThegrowthoftheoilandgasindustryinLaPortewasaccompaniedinstepbyadecline <br />11 <br />| <br />City of La Porte, Texas – SWOT and Target Audience Analysis February 2009 <br /> <br />