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Threats <br />TruckTraffic <br />Thesuccessofthepositivequalityoflifeopportunitiesin <br />LaPortecouldbethreatenedshouldindustryandport <br />relatedtrucktrafficcontinuetoheighten.Althougha <br />necessarypartofcommerce,safetyandenvironmental <br />issuesrelatedtotrucktrafficareofseriousconcernto <br />localresidents.Toremedy,theCityneedstoactively <br />planforroadwayimprovementsandtruckroutingaway <br />fromlifestyleandtourismamenities. <br />WhatisLatƚƩƷĻ͸ƭsingle <br />greatestweakness? <br />OilandGasIndustryDownturn <br />TopicResponses <br />Asdescribedintheͻ‘ĻğƉƓĻƭƭĻƭͼsectionofthisreport, <br />Balancinggrowth/ <br />LatƚƩƷĻ͸ƭconcentrationofindustrycloselytiesthe <br />preservingĭźƷǤ͸ƭcharacter63 <br />ĭźƷǤ͸ƭeconomytotheebbandflowoftheoilandgas <br />industry.Thisposesapotentialthreattothe Appearanceofthecity60 <br />communitythatcanbeaddressedbyattractingamore <br />AppearanceofMain <br />diverseeconomicmixintothecommunity. <br />Street,specifically15 <br />Newbusinessattraction, <br />ExternalPerception <br />retailandentertainment47 <br />WhatdooutsidersthinkaboutLaPorte?Accordingto <br />Petrochemicaland <br />theForwardLaPortesurvey,aportionoflocalresidents <br />portindustries39 <br />believesthatLaPortehasapoorreputation.Anegative <br />externalperceptionthreatensLatƚƩƷĻ͸ƭabilityto <br />Pollutionrelatedto <br />industry,specifically12 <br />attractnewresidents,businesses,andtourists. <br />Changinganexternalimagestartsathome.Internally, <br />Trafficrelatedto <br />industry,specifically13 <br />howdoresidentstalkaboutthecity?Wordofmouth <br />impressionsquicklyspreadoutsideofacommunity. <br />Externalperception/ <br />HowdoesthecityappeartopeopledrivingthroughLa <br />reputation17 <br />Porte?Aclean,consistentappearancespeaksvolumes <br />Localpolitics/status <br />aboutthequalityofacity. <br />quothinking13 <br />Flooding/hurricanes8 <br />Flooding <br />WhenaskedwhatresidentswouldsayisLatƚƩƷĻ͸ƭ <br />Source:ForwardLaPortepublicsurvey, <br />January2009 <br />numberonepriority,severalintervieweesreplied, <br />ͻŅƌƚƚķƦƩĻǝĻƓƷźƚƓ͵ͼPerhapsHurricaneLƉĻ͸ƭrecent <br />13 <br />| <br />City of La Porte, Texas – SWOT and Target Audience Analysis February 2009 <br /> <br />