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HistoricMainStreetDistrict <br />Whenonenewresidentwasasked <br />LatƚƩƷĻ͸ƭMainStreetisoneofonly59Texascitiesto <br />howshechoseLaPorte,shesaid <br />berecognizedbytheNationalTrustforHistoric <br />thatsheconductedanational <br />PreservationandtheTexasHistoricalCommission. <br />searchbasedonthefollowing <br />The/źƷǤ͸ƭMainStreetProgramaimstohelpMain <br />criteria,andLaPortecameouton <br />StreetLaPorteͻƩĻemergeasathrivingdowntown <br />top: <br />communityencompassinganappealinghometown <br />atmosphereinauniquehistoricalbayfrontƭĻƷƷźƓŭ͵ͼ <br />(1)Lowcostofliving <br />ThetƩƚŭƩğƒ͸ƭAdvisoryBoardaddressesbuilding <br />design,economicrestructuring,promotions,and <br />(2)Lowcrime <br />volunteerorganization. <br />(3)Lowunemployment <br />TheCityhasconcentratedonrevivingdowntown <br />commercethroughtwogatewaydevelopments.The <br />(4)Warmclimate <br />firstwillanchortheHighway146entrancetoMain <br />Streetwithanarchitecturalelementandanew <br />restaurant.Thesecondinvolvesapublicplaza <br />(5)Closetomajorcitywith <br />locatedatthefivepointsintersection.Bothprojects <br />culturalamenities <br />havebeenfunded,anddesignandconstructionare <br />slatedtobeginin2009. <br />Asoneresidentstatedduringhisinterviewwith!ǝğƌğƓĭŷĻ͸ƭprojectteam,ͻ5ƚǞƓƷƚǞƓLa <br />Portehasneverlookedsoŭƚƚķ͵ͼWhileimprovementswillcontinuewellintothefuture,the <br />foundationforathrivingdowntownisinplace. <br />StrongindustryBase <br />Themanufacturing,construction,andtransportation/warehousingsectorsplayalargerole <br />intheLaPorteeconomy.Thesethreesectorsaccountformorethan60percentofLatƚƩƷĻ͸ƭ <br />currenttotalemployment,comparedto21.6percentfortheHoustonMSA.LatƚƩƷĻ͸ƭoil <br />andgasindustryisresponsiblefor30to40percentoftheĭźƷǤ͸ƭoutput.Locationquotient <br />analysisshowsthatLaPortehas3.3timesHoustona{!͸ƭconcentrationofconstructionjobs, <br />2.8timestheconcentrationofmanufacturingjobs,and1.8timestheconcentrationof <br />warehousingandtransportationjobs.SalariespaidbyLaPortebusinessesaverage$57,200 <br />peryear,higherthanneighboringcitiesandHarrisCounty. <br />Eventhoughpopulationgrowthhasbeenslow,LatƚƩƷĻ͸ƭresidentsremainsteadily <br />employed.ͻLŅyouwanttowork,youcanfindaƆƚĬͲͼtoutedoneresident.LatƚƩƷĻ͸ƭ <br />industrybaseisastrengthforCitycoffersaswell.TheCityofLaPortehas118industrial <br />districtcontracts,eachpaying$.62perdollarwithouttheCityprovidingservices.This <br />5 <br />| <br />City of La Porte, Texas – SWOT and Target Audience Analysis February 2009 <br /> <br />