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<br /> <br />DRAFT FEBRUARY 7, 2012 <br />19 <br />economic development and overall livability. Additionally, continued <br />support for implementing the recommendations found in the San Jacinto <br />Historic District Corridor Standards Report can help to bring in tourism <br />dollars (see inset on next page). <br />12)Fully implement the economic development internal and external <br />marketing campaign envisioned in the La Porte Economic Development <br />Strategic Plan. La Porte’s economic development players should work to <br />build consensus for a primary theme/message to market La Porte that <br />will be shared by all community development, economic development, <br />and tourism-related organizations. As with all successful marketing, it is <br />critical to identify target audiences and to focus efforts on them. The <br />primary target audiences for La Porte should be: <br />a.Local and regional business leaders who can influence business <br />location and other investment decisions; <br />b.Key allies, such as state and regional <br />Sylvan Beach Pavilion <br />economic development organizations; <br />c.Members of the region’s various media; <br /> <br />and, <br />d.Decision-makers at companies within the <br />target industries. <br /> <br />The most important target audience for La Porte <br />should be the people and businesses who are <br />already invested (either financially or emotionally) <br />in the community (e.g., the Main Street Business <br />Alliance). They are also the ones who represent La <br />Porte on a daily basis in their business and personal <br />The Sylvan Beach Pavilion restoration project, like <br />interactions—both regionally and nationally. A <br />other historic preservation projects, may yield <br />sustained internal marketing campaign should be <br />significant economic development benefits for a <br />undertaken to generate and promote a positive <br />community. Below are a few of the benefits: <br />image of La Porte. This includes maintaining support <br />for the “Business. By the Bay.” quarterly newsletter <br />Historical designations improve property values <br />publication. Making sure that existing residents and <br />Incentives for historic properties attract <br />local business leaders have a positive image of the <br />reinvestment <br />community is critical to the success of any external <br />Historic building rehabilitation rebuilds Texas <br />campaign as these are the people who can best tell <br />communities <br />the La Porte story to the outside world. <br />Preservation of historic properties creates jobs <br /> <br />Texas’ heritage attracts tourists <br />La Porte must set itself apart from the competition <br />History museums draw tourists and economic <br />throughout the region. The most effective <br />marketing strategies are those that promote specific <br />vitality to communities <br />initiatives and opportunities. In other words, the <br />Revitalization of Texas Main Street cities makes <br />good business sense <br /> <br /> 19 <br /> The Center for Urban Policy Research at Rutgers University, Texas Perspectives <br />Source: Historic Preservation at Work for the Texas Economy. <br />and The LBJ School of Public Affairs at the University of Texas at Austin. Historic <br />Photo Source: Harris County Precinct 2, News and Events, Sylvan Beach <br />Preservation at Work for the Texas Economy. 1999. <br />Pavilion Restoration. <br />5.24 <br /> <br />Chapter 5 <br /> <br />