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making it dear that you have the whole community's long- term well being in mind. <br />• Flood damage is not paid for solely by people who knowingly subjected them- <br />selves to the risk. The costs of rescue, cleanup, and reconstruction, for example, <br />are shifted wholly or in part to society at large. <br />CARRY OUTYOUR PROGRAM Once planning has been accomplished, you may <br />find that your community does not have financial and technical resources to carry <br />out everything it has decided would be worthwhile. Priorities will have to be estab- <br />lished. Then your community can implement measures as soon as funding and other <br />types of support become available. Often, this occurs after a flood disaster in the <br />form of disaster assistance. <br />Different floodplain management activities require different implementation tech- <br />niques. Some can be accomplished for little or no money. Some require a great deal of <br />technical expertise. Some may require taking an unpopular stand on a public policy. <br />Among the techniques are: <br />• Administrative procedures — adoption of ordinances controlling future use of <br />page 17 <br />