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Golf Course <br />FY 11 -12 <br />Golf Course <br />Goals: <br />• Provide an affordable, first class golf facility for citizens of La Porte and surrounding <br />communities. <br />• Increase resident participation <br />• Provide excellent customer service and competitive tournament pricing <br />Objeetives: <br />• Ensure our pricing structure is in line with top 4 competing facilities with similar amenities <br />• Collect resident emails and direct marketing campaign towards them through email <br />blasts <br />• Direct customers to online survey <br />• Use surveys to monitor competing facilities prices, memberships and tournament packages <br />and other amenities <br />• Growth of data base and number of resident rounds <br />• Closely monitor completed surveys to find out what we are doing right and what needs to be <br />addressed <br />3 -47 <br />