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Contents <br />Retail Recruitment/Marketing 7 <br />Implementation Process 8 <br />Merchandising Plan 10 <br />Best Practices 10 <br />Trade Shows 10 <br />CRM 10 <br />Trade Area Delineation 10 <br />Market Analysis 12 <br />Demand Analysis 13 <br />Retail Gap analysis and Leakage Assessment 14 <br />Merchant Matrix 15 <br />Optional Tasks 16 <br />Property Analysis (optional) 16 <br />Firmographic Analysis 16 <br />Schedule 24 <br />Appendix 26 <br />Copy of RFP 27 <br />Offeror Statements 28 <br />Instructions to Respondents 30 <br />Indemnity Hold Harmless Agreement 33 <br />Request for Proposal #13501 34 <br />Appendix A (contact form) 38 <br />Electronic Business 39 <br />Acknowledgement Form 40 <br />Pricing Schedule 43 <br /> Red Text - RFP Questions <br /> Black Text - Consultant Response <br /> Orange Text - Optional Tasks <br />Catalyst Page 5 <br /> <br />