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strategic efforts which may have sustainable impact and provide
<br />We can create custom marketing collateral, which will include:
<br />1. Aerial Map of the sub market highlighting the trade area, ava
<br />3. Conceptual site plans (if available)
<br />4. Logo and contact information
<br />5. Gap/Leakage data
<br />OVERVIEW RETAIL PRIMARY TRADE AREA STATISTICS
<br />OVERVIEWYRSAN MARCOS1 MILE3 MILES5 MILES
<br />The City of San Marcos is the county seat of
<br />Population201145,95312,32846,21056,061
<br />Hays County and situated along Interstate
<br />201652,98413,42352,71763,898
<br />35, approximately 20 miles south of Austin
<br />Median Age201124.621.724.024.0
<br />and 45 miles north of San Antonio.
<br />Median HH Income2011$35,654$33,783$37,349$38,319
<br />2016$43,090$39,599$45,860$47,056
<br />San Marcos is home to Texas State
<br />TRAFFIC COUNTSVPDEDUCATION 2011
<br />(CITY)
<br />Texas with 34,113 students.
<br />S Guadalupe St, w of I-3523,489College Graduate32.5%
<br />E Hopkins St, e of Downtown21,408Some College, 23.1%
<br />no degree
<br />San Marcos is one of the fastest
<br />High School Graduate23.9%
<br />growing areas in Texas and the
<br />INCOME 20112016 Less than High School20.5%
<br />(CITY)
<br />United States and was ranked in
<br />Average Household$47,316$54,472
<br />the Top 10 cities in America for
<br />Median Household$35,654$43,090
<br />DAYTIME
<br />
<br />(5 MILES)
<br />raising kids by Business Week. POPULATION
<br />Per Capita$18,944$21,880
<br />Hays County was ranked 3rd in
<br />AGE GROUPS 2011
<br />(CITY)
<br />RACE 20112016
<br />(CITY)
<br />the United States for job growth in
<br />0 - 9 years9.2%
<br />White Alone67.2%67.9%
<br />the last decade by CNN Money
<br />10 - 14 years3.7%
<br />Black Alone8.6%8.5%
<br />Magazine and the Austin/Round
<br />15 - 19 years11.0%
<br />Amer. Indian Alone0.6%0.5%
<br />Rock/San Marcos MSA ranked
<br />20 - 24 years28.1%
<br />Asian Alone1.9%1.9%
<br />4th in job growth in the U.S. by
<br />25 - 34 years16.7%
<br />0.1%0.1%
<br />Business Facilities magazine.
<br />35 - 44 years9.2%
<br />Some Other Race18.4%17.8%
<br />Hays Countys population grew
<br />45 - 54 years8.2%
<br />Two or More Races3.3%3.2%
<br />37.3% in the past ten years.
<br />55 and older13.9%
<br />Hispanic (Any Race)39.2%39.5%
<br />HAYS COUNTY2010
<br />21,408
<br />Population157,107
<br />2000 Population97,589
<br />2000 - 2010 Population Growth61.0%
<br />White80.7%
<br />Black3.5%
<br />23,489
<br />Hispanic35.3%
<br />12,645
<br />Households55,245
<br />29,862
<br />Household Size2.72
<br />Median HH Income$56,353
<br />Median Age30.4
<br />Homeownership Rate67.8%
<br />9,065
<br />TRAFFIC COUNT MAP
<br />NORTH
<br />NORTH
<br />5307 Mockingbird Lane 5th Floor Dallas, Texas 75206 catalystcommercial.net
<br />prepared by:
<br />CONTACT INFORMATION:
<br />Greater San Marcos Partnership
<br />Copyright2012 CATALYST COMMERCIAL. The information provided herein is deeis subject to errors, omissions,
<br />1340 Wonder World Drive
<br />San Marcos, Texas 78666
<br />combines strategy, technology and retail analytics to deliver hi
<br />512-393-3400
<br />governments, private developers, retailers and economic developmSource: ESRI, 2012.
<br />and collateral, no plan will be effective if its not appropriate
<br />implemented.
<br />Implementation Process
<br />Campaigns
<br />or disapprove any campaign members. Consultant may add or update
<br />the Implementation phase. Consultant shall maintain the Campaign
<br />license to Client, which shall automatically expire upon complet
<br />at all times.
<br />Campaign Contents:
<br />1. Account Name
<br />2. Category
<br />3. Contact Name
<br />4. Campaign Member Status:
<br />a) Not Sent: campaign member not contacted;
<br />b) Responded Yes: campaign member responded yes;
<br />Catalyst Page 8
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