02-22-21 Regular Meeting of the La Porte City Council

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Expenses explained: 1.Advertising/Promotion: Sylvan Beach Festival Newspapers, magazines, radio, billboards, etc 2.Administrative Fee: This figure is less than 10% of Gen Operating budget. Minimum of 10% of staff time (phone inquiries, walk-ins, postage, supplies) $7,570 of the proposed increase will serve as a lump sum payment to cover all the various chamber events and sponsorship opportunities that the City typically attends in a given calendar year (please see attached event list for further years these fees have been billed separately from the contract. 3.Entertainment: This money is used to secure high profile entertainers (typically a headliner and opening act) as w a throw back act and 2-3 local artist each year with the goal of enticing both local residents and out of town guests to our city for festival 4.Security: This money is used to pay for the additional security not covered by the City or County Officers and 4-5 County Sheriffs each year (cost is in excess of $9,000) 5.Printing/Publications: The past 2 years we have actually used this money to create info maps for additional targeted marketing via social media 6.Contingency: The past 2 years we have allocated these funds to marketing and entertainment. In years pa were not expended. Going forward our plan is to allocate to either marketing, security or entertainment (or between the 3 as needed money will be expended annually).