1988-09-12 Public Hearings, Revenue Sharing, Budget Hearing, and Regular Meeting

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August 15, 1988 , . Tvpe of Reauest: Amendment to Ordinance 1501, Section 10-1000, Commercial Use Table "B" Requested By: Mr. Pepper Massingill Corporation representing McDonald's '" Background: Commercial Use Table "B" of Section 10-1000, Ordinance 1501 restricts the height ~f on premise freestanding ad~ertising signs (in both N.C. and G.C. zones) to forty five feet (45') as measured from. adjacent grade (See Exhibit A). This correspon~s with the maximum allowable height' for all oth~rtypes of strOctures located in Neighborhood Commercial (N.C.) and General Commercial (G.C.) zones. McDonald's Corporation is requesting that the City's Zoning Ordinance be amended to change the allowable height of freestanding, on p remi se adve rt i sing signs, located in G. C. zones from fo rty five (45') to seventy five (75') feet (See Exhibit B). Analvsis: McDonald's is proposing to locate a new restaurant at the corner of West Fairmont Parkway and South 8th street. This site is located one block east of Hwy. 146. They contend that a forty five foot (45') sign is not tall enough ,to be seen by motorists traveling along Hwy. 146. McDonald's concern is that a driver be able to see their sign in time to exit the freeway (See Exhibit C). To suppo rt the i r con ten tion , McDonald's set a crane on thei r res tau rant site and su spend ed a. 'sheet of plywood at va rious elevations. The plywood was then observed and photographed from Hwy. 146 (See exhibits "D" through "I"). Exhibits "D" (height 45'), "E" (height 65') and "F" (height ,,75') - were photographed from the southbound side of the freeway at a distance of approximately four thousand, seven hundred feet (4,700') north of Fairmont Parkway (See ex h ~ bit -C). Ex hi bit s "G " ( he i g h t 45 ' ), " H" ( he i g h t 65 ') and " I " (helght 751) were photographed from the northbound side of the freeway at distances between two thousand (2,000') and three thousand (3,000') feet south of Fairmont Parkway (See Exhibit C).