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<br />I <br /> <br /> <br />, <br /> <br />, <br />I <br />I <br />I <br /> <br />I <br /> <br /> <br />. <br />I <br />I <br />- <br /> <br /> <br />~ <br /> <br />_ 4 <br /> <br />-- -. <br /> <br />-~ <br /> <br />e <br /> <br />e <br /> <br />Mr. Robert Herrara <br />City of La Porte <br />May 12, 1992 <br />Page 2 <br /> <br />Specifically, we understand you require advisory services to: <br /> <br />~ Analyze and profile the market with respect to potential demand for <br />lodging accommodations, including: <br /> <br />~ ~ individual commercial travel; <br />~ ~ local and regional meetings; and, <br />~ ~ leisure demand. <br /> <br />~ Assess the competitive supply of hotels for each of the relevant <br />demand segments; <br /> <br />~ Analyze historical operating information for hotels of similar size and <br />rate structure and catering to similar markets; <br /> <br />~ Estimate levels of occupancy and average daily rates for the subject <br />hotel; <br /> <br />~ Estimate the attainable financial performance for the subject hotel; <br />and, <br /> <br />~ Prepare a written report summarizing the findings. <br /> <br />OUR APPROACH <br /> <br />The approach we have formulated for this project is designed to leverage the strengths of <br />our consulting team to provide the City of La Porte with the most effective and cost-efficient <br />recommendations. We will utilize our in-house databases and our knowledge of the hotel <br />industry to streamline the engagement, while staffing the project with proven professionals <br />to ensure the highest quality standards. To accomplish these objectives, our advisory <br />services will include the following steps: <br /> <br />~ <br /> <br />--. Proiect Bacqround. Site and Market Overview <br /> <br />~ -. <br /> <br />---'18 <br /> <br />~ CI <br /> <br />~ <br /> <br />- --. <br /> <br />--",--- <br /> <br />~ <br /> <br />Meet with you and your associates to clarify and expand upon our <br />understanding of the project and your objectives for the study. <br />