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<br /> <br />ORGANIZATION/MARKETING COMMITTEE <br />POTENTIAL STRATEGIC PLAN & WORK PLAN <br />2004 - 2005 <br /> <br />The Downtown Revitalization Board & Committees will determine what they will undertake and prioritize projects. <br />This is a partial list of issues pertinent to downtown and is in no particular order. The purpose is to get thoughts flowing, not dictate what will <br /> <br />.e <br /> <br />be done. <br /> <br /> <br />Overseen B <br /> <br />Now 1 Year 5 Year Project <br />PUBLIC RELATIONS & MARKETING <br />a. Develop & Maintain Web Site <br />I. Coordinate with Ec Res & Design <br /> <br />b. Partner with area Shopping Malls & Big Boxes <br /> <br />Image Campaign <br /> <br />c. <br /> <br />d. Design Main Street Brochures <br /> <br />e <br /> <br />& students. <br /> <br />County & City employees <br /> <br />f. Advertising/Marketing Campaign - partnering with merchants <br />Includes: Channel 16 Cable, marquee, banners, water bills, TV, radio, newspapers, etc. <br /> <br />SJ, <br /> <br />- to LPISD, surrounding schools, <br /> <br />Marketing Blitz <br /> <br />e. <br /> <br />TV <br /> <br />newspaper ads, <br /> <br />g. Publicity - events, successes, etc. Work up press releases, radio spots, <br />commercials, interviews, etc. for downtown activities and successes <br /> <br />h. Produce quality booklet on historic preservation <br /> <br />May <br /> <br />Preservation Awareness Week <br /> <br />1. <br /> <br />PRELIMINARY PLAN 10/04 <br />Organization/Marketing - 1 <br />