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<br />HOTEL MARKET ANALYSIS <br /> <br />IV-4 <br /> <br />The existing hotels have experienced occupancies in the upper 60's and low 70's, <br />except for 2003 and 2004 during the national recession. This reflects the strong <br />corporate demand in the primary market area. The large increase in occupied rooms in <br />2005 shows the resurgence of the petrochemical industry in response to the strong <br />Texas economy. Although rates have increased throughout the period, rates in the <br />$50's indicate the type of properties available and the price sensitivity of the demand <br />that is not leaving the market. However, average rates were as high as $90 at the more <br />upscale properties. <br /> <br /> . <br />Year Available Percent Market Occt.ipi811 pe:t:l"! ' Market Percent RevPAR4 <br /> Rooms Change OCC.%1 Rogm~ "" Ch "Il ADR3 Change <br />2002 762,120 --- 61% 462,600 --- $106 --- $64 <br />2003 762,120 0.0% 60% 455,700 -1.5% $109 2.8% $65 <br />2004 835,485 9.6% 56% 467,900 2.7% $114 4.6% $64 <br />2005 847,530 1.4% 61% 520,400 11.2% $120 5.3% $74 <br />2006 847,530 0.0% 64% 540,700 3.9% $129 7.5% $82 <br />CACs 2.7% 4.0% 5.0% 6.4% <br />1 Rounded to the nearest whole percent 4 RevPAR = Occ. x ADR using rounded numbers <br />2 Rounded to the nearest hundred 5 Compound Annual Change <br />3 Rounded to the nearest whole dollar <br /> Source: Smith Travel Research & PKF Consulting <br /> <br />Estimated Historic Market Performance <br />Proposed Sylvan Beach Hotel <br />C bl H t I <br /> <br />Occupancies have remained around 60% at the comparable properties, which is <br />indicative of the seasonality of demand in a strongly leisure oriented market. In 2006, <br />rates ranged from $110 to $160 at the comparable properties with an average of $129. <br />This is a good indication of the potential rates that would be obtainable at the subject <br />property. <br /> <br /> <br />Estimated Historic Market Performance <br />Proposed Sylvan Beach Hotel <br />Com etitive Hotels Outside the Market Area <br /> <br />2.4% <br />2.4% <br />0.0% <br />0.0% <br /> <br />$86 <br />-3.1% $92 <br />2.0% $95 <br />13.8% $100 <br />2.9% $104 <br />3.7% 4.9% <br />4 RevPAR - Occ. x ADR using rounded numbers <br />5 Compound Annual Change <br /> <br />7.0% <br />3.3% <br />5.3% <br />4.0% <br /> <br />1 Rounded to the nearest whole percent <br />2 Rounded to the nearest hundred <br />3 Rounded to the nearest whole dollar <br /> <br />Source: Smith Travel Research & PKF Consulting <br /> <br />Occupancies at the competitive hotels reached the upper 60's in 2006. Since these <br />properties are located outside the market area, they do not reflect the strength of the <br />primary market area. Rates are less than the comparable properties because of the <br />range in the type of hotels in this sample. <br />