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<br />HOTEL MARKET ANALYSIS <br /> <br />IV-8 <br /> <br />The types of events that are currently being held at the Pasadena Convention Center <br />and Municipal Fairgrounds are 50% comrnunity events, 25% Rodeo and Strawberry <br />Festival and 25% for-profit events. During 2006, there were 54 events with an average <br />attendance of 1,760. <br /> <br />Facility representatives indicated that they are unable to attract corporate and <br />association demand because of their lack of adequate breakout rooms and the need for <br />a quality full-service hotel. The Pasadena Convention Center indicated that they would <br />be interested in working with the proposed Sylvan Beach Hotel to attract more corporate <br />and association business to the area. By using the Center's large ballroom for exhibits <br />and the hotel for breakout rooms and quality accommodations, some of the groups that <br />are currently leaving the market could be captured. <br /> <br />The Sylvan Beach Pavilion is a popular venue for local events. The following table <br />presents a description of its facilities. <br /> <br />Sylvan Beach Pavilion <br />Description of Facilities <br /> <br />'r';,:nlr:Squa"~ 1'"111'11 <br />Type of Facility 1~~~FeeW L~L Capacity <br /> <br />Ballroom with Large Permanent <br />Dance Floor and Stage <br /> <br />9,833 <br /> <br />320 to 510 <br /> <br />Foyer & Concession Area <br /> <br />2,800 <br /> <br />150 <br /> <br />Outdoor Deck <br /> <br />4,978 <br /> <br />Source: City of La Porte, Parks & Recreation Department <br /> <br />The Pavilion is a two-story round building with the meeting facilities located on the <br />second floor with a panoramic view of Galveston Bay. The first floor is not enclosed and <br />is currently used for parking and storage. The ballroom is a large round-shaped room <br />with a large permanent dance floor in the middle and a 51-foot stage. For events, <br />tables are arranged around the perimeter of the room. <br /> <br />The foyer can be used as a meeting room or as a concession area. It is equipped with a <br />large concession stand. The outdoor deck, which faces Galveston Bay, is popular for <br />receptions. The following table presents the event activity at the Sylvan Beach Pavilion <br />for the past two years and the future bookings for the current year. <br />