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<br />Strategy 2.2: Engage in internal marketing to increase community awareness <br />of the City's economic development initiative. <br /> <br />Internal and external marketing activities should be equally balanced in terms of time and <br />financial commitment. Internal marketing is essential to successful economic development. <br />Companies want to locate in places that exhibit a spirit of teamwork. It assures outsiders that <br />the city is friendly, welcoming, and will work together, and residents feel personally involved in <br />economic development <br /> <br />Tactic 2.2.1: Share the results of the final StrateQic Plan with the communitv. <br /> <br />With more than 40 individuals participating in interviews and 300 in the public survey, La <br />Porte's residents have contributed time and energy into the creation of this Strategic Plan. It <br />is important that they experience the results of their hard work. <br /> <br />· Share the Strategic Plan with the Bayshore Sun. Encourage the Sun to develop a <br />series of articles over a period of several weeks that feature various topics covered <br />herein. <br /> <br />· Host a roll out event in which project team members speak about the Strategic Plan. <br /> <br />· Include a flyer about the Strategic Plan in City utility bills. <br /> <br />· Working with La Porte Independent School District to distribute information about the <br />Strategic Plan to parents and teachers. <br /> <br />Tactic 2.2.2: Formalize a communications function within City aovernment. <br /> <br />Ensure La Porte's residents are kept updated on City activities. Create a communications <br />officer position or reorganize so that a current staff member(s) has time and authority to <br />implement this recommendation. The person should be responsible for: <br /> <br />· Writing and distributing media releases on a regular basis about City activities <br /> <br />· Hosting a series of events in which City leaders visit with civic groups about economic <br />development activities <br /> <br />· Continuing to post current news stories and the community hotline on the City's <br />website <br /> <br />· Continuing to produce newsletters and annual reports that highlight top stories and <br />assure residents that the City cares about their interests <br /> <br />· Alerting the Economic Alliance, Bay Area Houston Partnership, and Greater Houston <br />Partnership about economic development in La Porte <br /> <br />Forward La Porte Economic Development Strategic Plan I 2009-2013 <br />