O-2014-3506 amend FY 2013-2014 Budget

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REQUEST FOR CITY COUNCIL AGENDA ITEM Agenda Date Requested: December 9, 2013 Requested By: Traci Leach Department: Administration Report: X Resolution: Ordinance: _ Attachments: 100`h Anniversary Sponsorship Packet Attachments: Presentation SUMMARY & RECOMMENDATION The 100th Anniversary of the Battleship Texas will be celebrated this March with a huge commemorative event. The $850,000 event will include a Welcome Home parade for the remaining 40+ veterans of the ship, plus a daylong celebration featuring displays of historical vehicles and aircraft, fireworks, food trucks, children's area, and a flyover. The event will conclude with a concert by Robert Earl Keen, Charlie Robison, Reckless Kelly, and Kelly Willis and Bruce Robison. This event is of particular importance to the City of La Porte due to the fact that the monument and Battleship are within the City's ETJ. While the "ownership" of the Battleground attractions has been claimed by some, this is an area that staff intends on aggressively marketing and associating with La Porte. The first step in this effort will be to ensure that the City's name is prominent among this event, which is estimated to bring upwards of 20,000 visitors. The proposal for Council consideration includes sponsoring the tribute video. The video is being produced by Alpheus Media out of Austin. This film will be played multiple times and in multiple venues many of which are yet to be determined. The video will be shown several times during the festival on the screen on the big stage. Crew members will be gifted with a video. The video will be featured on Texas Parks and Wildlife Department and Battleship Texas Foundation websites, linked to promotional partners, used in social media outreach, etc. Other potential viewings may include — Rockets game spring of 2014, inclusion in exhibits at the Bullock Museum of Texas History spring of 2014, the Houston Museum of Natural Science during Normandy exhibit 2014, and offered to the WWII Museum in New Orleans. Staff is recommending this sponsorship option based on longevity of exposure, positive name association, and substantial nature of the commitment. Staff believes that this would provide high visibility for La Porte the day of the event and begin making that association in people's minds long after the event is over. Action Required by Council: Consider approval or other action of the video sponsorship for the I00'h Anniversary of the Battleship Texas. Approved for City Council Agenda Corby D. Alexander, City Manager Date Appropriation Source of Funds: Fund 037 Acct Number: Amount Budgeted: $0 Requested: $50,000 Budgeted Item(s): YES NO SUMMARY & RECOMMENDATION The 100th Anniversary of the Battleship Texas will be celebrated this March with a huge commemorative event. The $850,000 event will include a Welcome Home parade for the remaining 40+ veterans of the ship, plus a daylong celebration featuring displays of historical vehicles and aircraft, fireworks, food trucks, children's area, and a flyover. The event will conclude with a concert by Robert Earl Keen, Charlie Robison, Reckless Kelly, and Kelly Willis and Bruce Robison. This event is of particular importance to the City of La Porte due to the fact that the monument and Battleship are within the City's ETJ. While the "ownership" of the Battleground attractions has been claimed by some, this is an area that staff intends on aggressively marketing and associating with La Porte. The first step in this effort will be to ensure that the City's name is prominent among this event, which is estimated to bring upwards of 20,000 visitors. The proposal for Council consideration includes sponsoring the tribute video. The video is being produced by Alpheus Media out of Austin. This film will be played multiple times and in multiple venues many of which are yet to be determined. The video will be shown several times during the festival on the screen on the big stage. Crew members will be gifted with a video. The video will be featured on Texas Parks and Wildlife Department and Battleship Texas Foundation websites, linked to promotional partners, used in social media outreach, etc. Other potential viewings may include — Rockets game spring of 2014, inclusion in exhibits at the Bullock Museum of Texas History spring of 2014, the Houston Museum of Natural Science during Normandy exhibit 2014, and offered to the WWII Museum in New Orleans. Staff is recommending this sponsorship option based on longevity of exposure, positive name association, and substantial nature of the commitment. Staff believes that this would provide high visibility for La Porte the day of the event and begin making that association in people's minds long after the event is over. Action Required by Council: Consider approval or other action of the video sponsorship for the I00'h Anniversary of the Battleship Texas. Approved for City Council Agenda Corby D. Alexander, City Manager Date