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TO: SCOTT LIVINGSTON <br />FROM: JP KWAS <br />SUBJECT: UPDATE OF RETAIL STUDY (GATHERING PHASE) <br />DATE: APRIL 10, 2013 <br />4.11.13 UPDATE ON RETAIL STUDY <br />Timeline <br />Enclosed is an update on the progress of the Catalyst Retail Study for La Porte. We are near <br />completion of the initial on -the -ground, data -gathering phase of the project. Our next step will <br />be to evaluate the data collected and begin the analytical phase. The final report should be <br />completed sometime in May. We also anticipate starting recruitment in May. The following is a <br />brief synopsis of our progress. <br />Customer Samples <br />As of today we have over 3,500 customer intercepts from shoppers in peripheral markets, such <br />as Fairmont Parkway and 146, Downtown La Porte and near the Gringos at Spencer and <br />Underwood. This process will allow us to determine the trade area of each and examine the <br />customer pull from the local market. <br />Traffic counts <br />We also completed the traffic counts. We will also gather additional counts from third party <br />sources to fill in the regional data. The results from our counts are as follows: <br />Location <br />Intersection <br />24 Hour <br />Counts <br />Source <br />Fairmont <br />w of Highway 146 <br />26,789 <br />Catalyst 2013 EB: 13,743 WB: 13,046 <br />Highway 146 <br />n of 1st Street (southbound) <br />13,182 <br />Catalyst 2013 <br />Main <br />a of Highway 146 <br />9,065 <br />Catalyst 2013 EB: 7,058 WB: 2,007 <br />Highway 146 <br />n of Fairmont (northbound) <br />2,603 <br />Catalyst 2013 <br />Merchant Matrix/Retail Census <br />We have begun building a 5 -mile census of retailers from in and around La Porte. The data is <br />currently being categorized. When finished La Porte will be able to identify the type, location <br />and frequency of all retail operators within the study area. This will give a clear and accurate <br />1 <br />