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What is Our Primary Purpose (Who are we Trying to Reach?):  Is the purpose of the anniversary What is Our Primary Purpose (Who are we Trying to Reach?):  Is the purpose of the anniversary <br /> <br />celebration more to focus on hosting events for La Porte residents or are events intended to be celebration more to focus on hosting events for La Porte residents or are events intended <br /> to be <br />larger in reach and more regional in nature?  Traditionally, cost recovery has not been a primary larger in reach and more regional in nature?  Traditionally, cost recovery has not been <br /> a primary <br />consideration during the planning of special events.  The philosophy behind this approach is that consideration during the planning of special events.  The philosophy behind this approach <br /> is that <br />all City events should be accessible to any La Porte resident that would like to attend.  If the all City events should be accessible to any La Porte resident that would like to attend.  <br /> If the <br />primary focus of the event(s) is to host for primarily La Porte residents, staff would continue primary focus of the event(s) is to host for primarily La Porte residents, staff would <br /> continue <br />forward using the current philosophy of noforward using the current philosophy of no--cost events for all.  If the primary focus of events is to cost events for all.  If the primary <br /> focus of events is to <br />generate interest in La Porte from visitors outside the City, it would be useful to discuss Councilgenerate interest in La Porte from visitors outside the City, it would be useful to <br /> discuss Council’s <br />desire regarding gate fees, sponsorship efforts, and overall expectations on cost recovery.  As desire regarding gate fees, sponsorship efforts, and overall expectations on cost recovery.  <br /> As <br />was evident during the Jake concert event, the mechanics for a dual cost structure can be more was evident during the Jake concert event, the mechanics for a dual cost structure can <br /> be more <br />difficult to both market and implement.  difficult to both market and implement.  Staff can make just about any configuration work; the Staff can make just about any configuration work; <br /> the <br />philosophy just needs to be set now so logistics can be planned.philosophy just needs to be set now so logistics can be planned. <br /> At this time, staff is prepared to take direction from the Council regarding these issues and begin  At this time, staff is prepared to take direction from the Council regarding these <br /> issues and begin <br />moving forward based on that feedback.moving forward based on that feedback. <br />Action Required of Council:Action Required of Council: <br />thth <br />Provide input/direction regarding preferred approach to the 125Provide input/direction regarding preferred approach to the 125 Anniversary Celebration. Anniversary Celebration. <br />Approved for City Council AgendaApproved for City Council Agenda <br />Corby D. Alexander, City ManagerCorby D. Alexander, City ManagerDateDate <br />