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<br />EXECUTIVE SUMMARY <br /> <br />I- 4 <br /> <br />· The respondents indicated that 70% of the corporations and 100% of the <br />community organizations had a need for meeting space at an upscale, full- <br />service hotel. <br /> <br />· The surveys returned by the corporations indicated that 78% were leaving the <br />market area for hotel accommodations and 82% were leaving the market area for <br />meeting space needs. <br /> <br />· When asked if they would use an upscale, full-service hotel located on Sylvan <br />Beach or the La Porte Bayfront for hotel accommodations and/or meeting space <br />needs, 79% of the corporations and 100% of the community organizations <br />indicated that they definitely would. The results of this survey are a strong <br />indicator that there is a need for an upscale, full-service hotel at the proposed <br />site. <br /> <br />· The subject hotel is expected to capture the following mix of demand. <br /> <br /> <br />Corporate <br />Group <br />Leisure <br />Total <br /> <br />60% <br />25% <br />15% <br />100% <br />Source: PKF Consulting <br /> <br />The majority of the demand for the proposed Sylvan Beach hotel will be <br />corporate demand from the Port of Houston and the petrochemical industry. <br />Group demand will be generated by corporate, association and community <br />events. Leisure demand will be generated by Project Stars, Bayport Cruise <br />Terminal and Sylvan Beach. <br /> <br />· The estimated operating performance of the proposed Sylvan Beach Hotel in La <br />Porte, Texas is, as follows: <br /> <br />Estimated Operating Performance <br />Proposed Sylvan Beach Hotel <br />la Porte, Texas <br /> <br /> Annual Tr~ve.l~lf Net Operating <br />Year Occupancy "~ jly ":l: Income <br />2010 64% $158 $3,176,000 <br />2011 68% $162 $3,559,000 <br />2012 72% $167 $3,953,000 <br />2013 74% $172 $4,176,000 <br />2014 74% $177 $4,295,000 <br />. Stated Year Dollars, rounded to the nearest dollar. <br />Based on an ADR of $140 in 2006 dollars. <br /> Source: PKF Consulting <br />