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IV. <br />The Association shall have the non-exclusive right to sell advertisements, with prior approval of the City, <br />within the confines of the Arena. All proceeds from such sales will belong to the Association. All <br />advertisements will be constructed in accordance with the standards developed by the City and the <br />Association regarding dimensions, materials and locations. The City reserves the right to refuse <br />advertisements which conflict with City policies. The City reserves the right, at the City's sole discretion, <br />to remove any advertisements that are not adequately maintained or fail to meet the requirements of <br />City ordinances and/or sign regulations. The City's lessees, other than the Association, shall have the <br />right to erect temporary signs for their events which temporary signs shall not cover the Association's signs <br />All revenues generated by the advertising boards shall be the property of the Association. <br /> <br />V. <br />Permits for alcoholic beverage sales will be governed by applicable State law and prevailing City <br />ordinances. Alcohol sales and consumption will be confined to the area designated by the City but to <br />generally include only the Arena and the areas used for special functions held in conjunction with the <br />rental of the Arena. No alcoholic beverages will be permitted to be carried out of that designated area. <br />All applicable state and local regulations regarding the sale and consumption of alcoholic beverages will be <br />strictly observed. Glass beverage bottles are prohibited from use at Lomax Park due to the danger to <br />livestock. <br />VI. <br />Use of the Rodeo Arena by the public (Open Riding) will be limited by the following conditions: (a) Open Riding <br />is allowed during operating hours of Lomax Park, established as 5:00 am until 11:00 pm daily, provided that no <br />rental or other scheduled event, either by the City or by the Association has been scheduled. (b) Open Riding <br />is not allowed either before a scheduled event, or after a scheduled event if such riding, at the discretion of <br />the rental agent (the City or the Association) would interfere with the setup or cleanup of said event. (c) Open <br />Riding and specific uses of the Arena for training or practice of rodeo events including but not limited to team <br />roping, barrel racing, bronco riding, bull riding, which require special equipment or preparation shall be <br />limited to one hour, if others are waiting to use the facility. Anticipated use of the Arena for these type events <br />or similar events that require extended special preparation or equipment that will take longer than an hour to <br />complete, should either be scheduled at times when there is no anticipated Open Riding, or the user should <br />plan to rent the facility. <br />VII. <br />The Association shall indemnify and hold harmless the City, its officers, directors, agents, and employees from <br />and against any and all claims, damages, <br />be asserted against or incurred by the City arising, directly or indirectly, from any activities conducted or <br />services performed by the Association under this agreement, or from any event occurring on the premises <br />owned by the City during any period in which activities are being performed, conducted, or sponsored on the <br />premises by the Association. <br />Page 4 of 9 <br /> <br /> <br />