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Weaknesses <br />PhysicalAppearance <br />AccordingtotheForwardLaPortesurvey,60.7percentof <br />residentsarenotsatisfiedwiththeĭźƷǤ͸ƭphysical <br />appearance.Inaddition,whenaskedwhatthe/źƷǤ͸ƭtop <br />economicdevelopmentprioritiesshouldbe,beautifyingthe <br />ĭźƷǤ͸ƭappearancereceivedthehighestpercentageof <br />responses. <br />SalesTaxLeakage <br />LaPorteisseverelyunderservedwhenitcomestoretailopportunitiesandisnotcapturingits <br />fullshareofresidentspending.Duringinterviewsandsurveysconductedforthisstrategic <br />planningprocess,manyresidentscomplainedaboutthelackofretailshoppingoptionswithin <br />LaPorte.Datasupportsthisbelief.TheĭźƷǤ͸ƭretailsalesarefarbelowthatofneighboring <br />communities.In2007,LaPorteregistered$1,850taxableretailsalespercapitacontrasted <br />against$7,024inBaytown,$4,220inDeerPark,and$4,561inTexasCity. <br />AshortageofretailsaleshasimportantimplicationsforLatƚƩƷĻ͸ƭtaxbase.Almostonehalf <br />oftheĭźƷǤ͸ƭrevenuecomesfromindustrialpaymentsandpropertytaxes.Whileasteady <br />baseofindustrialtaxrevenueispositiveforthe/źƷǤ͸ƭgeneralfund,supplementalretailsale <br />taxeswouldhelpbalanceLatƚƩƷĻ͸ƭrevenueagainstindustrydownturn. <br />Thecurrenteconomicrecessionhasslowedretailexpansion,andseveralmajorretailershave <br />declaredbankruptcy.ThisprovidesLaPortetimetoprepareforretaildevelopmentand <br />refineitsrecruitmentstrategy. <br />DisconnectedMainStreetandBayFront <br />AccordingtoEmmaCƚǣǞƚƩƷŷ͸ƭ <br />book ͻŷĻRomanceofOldSylvan <br />LatƚƩƷĻ͸ƭhistoricMainStreetandSylvanBeachPark <br />th <br />.ĻğĭŷͲͼ inthelate19Century <br />aretopstrengths.AlthoughSylvanBeachislocated <br />ͻĬƚğƩķwalkswerebuiltfromthe <br />lessthanonemilefromthefivepointsintersection, <br />bayshoreareatoMainStreetalmost <br />thereiscurrentlynopathway,signage,branding,or <br />amileawaysothatlocalpeople <br />cleartransportationrouteconnectingthetwo. <br />couldhaveaccesstothepicnic <br />groundsandhotelwithoutgetting <br />IntraCityCommunication <br />theirhightopshoesandlongskirts <br />Interviewsandresidentsurveysrevealedadegreeof <br />muddy.Woodenplanksservedas <br />misinformationamongresidentsaboutthe/źƷǤ͸ƭ <br />sidewalksformanyyearsinnew <br />activities.Insomecases,residentsweresimply <br />ƷƚǞƓƭ͵ͼ <br />unawareofpositivethingsthattheCityisdoing.In <br />8 <br />| <br />City of La Porte, Texas – SWOT and Target Audience Analysis February 2009 <br /> <br />