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otherinstances,residentsfeltfrustratedaboutsituationsthattheCityisactivelyremedying. <br />ImprovedcommunicationbetweentheCitygovernmentandlocalresidentswouldbe <br />beneficial. <br />LimitedUndevelopedLand <br />RedevelopmentopportunitiesaboundinLaPorte,butgreenfieldsitesavailablefornew <br />constructionarelimited.Althoughretailisatargetofeconomicdevelopmentefforts,the <br />ĭźƷǤ͸ƭonlymajorswathsoflandthatcouldbesuitableforlargescaleretaildevelopmentare <br />theLakesofFairmontGreenandthePreserveatTaylorLakeproperties. <br />EconomicDiversification <br />FiftypercentofLaPortejobsareinthemanufacturingandconstructionsectors,asopposed <br />to14percentforthestateofTexas.Industrypresenceisanimportantstrengthofthecity, <br />butthelackofeconomicdiversificationisaweaknessandpotentialthreattosustaininglong <br />termeconomichealth.Giventheheavyconcentrationofmanufacturingandconstruction <br />firmsinLaPorte,itisimportanttodiversifytheĭźƷǤ͸ƭemploymentbasetolimittheeffectsof <br />adownturninthesetwosectors.Therefore,futureeconomicdevelopmentrecruitment <br />strategiesshouldlinktheskillssetofcurrentLaPorteresidentswithindustrytargets. <br />Theheavyconcentrationofmanufacturingandconstructionjobsdoesnotmeanthata <br />similarportionofresidentsworkinthosefields.Only11percentofLatƚƩƷĻ͸ƭlaborforce <br />actuallyworksinthecity.Onequarterofresidentsareemployedintheeducation,retail, <br />andhealthcaresectors.Overthelongterm,fillingretailtradegapsandexpandingtourism <br />relatedactivityshouldhelpdiversifythelocaleconomyandbenefitresidentsbyproviding <br />employmentopportunitiesclosertohome. <br />9 <br />| <br />City of La Porte, Texas – SWOT and Target Audience Analysis February 2009 <br /> <br />