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2.1.3 Market La Porte to tourists <br /> <br />Metrics <br /> Starting in April 2010, La Porte will regularly advertise he downtown district in a <br />t <br />minimum of three (3) Greater Houston area neighborhood association newsletters <br /> Starting in April 2010, Downtown district marketing materials will be distributed at a <br />minimum of five (5) Greater Houston area establishments (visitor centers, airports, <br />colleges, etc.) <br /> Three (3) consecutive downtown district advertisements will be placed in the Houston <br />ChronicleÔs print and/or online editions starting in June 2010 <br /> <br /> 2.1.4 Market La Porte to culinary related institutes and businesses <br /> Metrics <br /> Develop a database of culinary institutes and businesses by April 2010 <br /> Design print and online marketing materials targeting culinary by March 2010 <br /> <br />Locate a minimum of hree (3) restaurants to the downtown district by May 2011 <br />t <br />Locate a minimum of five (5) non-restaurant culinary related businesses to the <br />downtown district by May 2012 <br /> <br /> 2.1.5 Market La Porte to commercial real estate developers <br /> <br />Metrics <br /> Keep commercial developer database updated on an ongoing basis <br /> Design print and online marketing materials targeting developers by May 2010 <br /> <br />Meet face-to-face with a minimum of two (2) commercial real estate developers each <br />quarter beginning in May 2010 <br /> Host two (2) commercial real estate tours in La Porte each year beginning in 2011 <br /> <br /> <br />2.1.6 Market La Porte to retail developers <br /> <br />Metrics <br /> Produce print and online marketing materials targeting retailers by May 2010 <br /> <br />Attend and exhibit at ICSCÔs Fall conference in San Antonio a minimum of three years <br />beginning in 2009 <br /> La Porte will break ground on a new retail center by May 2012 <br /> La PorteÔs per capita retail sales tax receipts will be at a minimum on average with <br />neighboring cities by May 2013 <br /> <br />2.2 Engage in internal marketing to increase community awareness of the CityÔs <br /> economic development initiative <br />2.2.1 Share the results of the final Strategic Plan with the communit <br />y <br /> Metrics <br /> Generate a minimum of two (2) articles in the Bayshore Sun that discuss the Plan or <br />topics covered in the Plan <br /> Conduct a minimum of two (2) community outreach activities aimed at sharing the Plan <br />with residents (e.g., roll out event, utility bill flyer, LPISD newsletter, or other) <br /> <br />7 <br />Forward La Porte Implementation Guide I 2009-2013 <br /> <br />