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Table 5.1, SWOT Analysis <br />Strengths Opportunities <br />Sylvan Beach / Bay Front <br />Downtown Redevelopment <br />Historic Main Street <br />Sylvan Beach Improvement <br />Strong Industry Base <br />Beautification <br />Low Cost of Living <br />Attracting Tourists <br />Location within Greater Houston <br />Retail Readiness <br />Current and Planned Parks <br />Weaknesses Threats <br />Physical Appearance <br />Truck Traffic <br />Sales Tax Leakage <br />Oil and Gas Industry Downturn <br />Disconnected Downtown / Bay Front <br />External Perception <br />Intracity Communication <br />Flooding <br />Limited Undeveloped Land <br />Growth Management <br />Economic Diversification <br /> <br />Source: City of La Porte Economic Development Strategic Plan, Chapter 2: SWOT Analysis. January 2009. <br />development of strategies that address the weaknesses and threats by <br />building upon the strengths and opportunities. <br /> <br />As evident by the analysis, some of La Porte’s enviable strengths are its <br />strong industrial base and proximate location. Similarly, the City’s proximate <br />location is also listed as an opportunity for economic development, as was <br />improving the City’s overall appearance. The City’s identified weaknesses <br />included the City’s increasingly limited land available for development, <br />missed opportunities for generating sales tax revenue, and economic <br />diversification. Finally, the analysis identified increasing truck traffic and a <br />negative external perception, among others, as perceived threats to the <br />City’s livability. All of these issues were again discussed during the public <br />participation process of this Comprehensive Plan Update. <br /> <br />As such, these discussions formed the basis of the following focus areas, <br />along with an analysis of existing conditions and review of current programs, <br />plans, and ordinances. Each focus area contains contextual information, key <br />planning considerations, goals, (and their rationales), and advisable <br />implementation actions and initiatives. The areas of focus are as follows: <br /> <br /> Focus Area 1 – Expanded economic development toolkit; <br /> Focus Area 2 – Improved business friendliness of the City; <br />Focus Area 3 – Expanded opportunities for higher quality industrial <br />operations within the City limits and the ETJ; and, <br /> Focus Area 4 – Continued commitment to placed-based economic <br />development. <br />5.5 <br /> <br />Economic <br />2. <br />5 Adopted July 20, 2009 <br />Dlt <br /> <br />