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<br />{ <br />J: <br /> <br />INTRODUCTION <br /> <br />1-3 <br /> <br />On the basis of this study, we arrived at the conclusions and recommendations as summarized <br /> <br />on the following pages and detailed in various sections of this report. <br /> <br />MAJOR AsSUMPTIONS <br /> <br />Our findings, conclusions and recommendations are based, m part, on the following <br /> <br />assumptions: <br /> <br />The proposed hotel and conference center will commence operations in January 1999~ <br /> <br />The Center will be operated in a competent, professional manner by Benchmark <br />Hospitality Group, an experienced conference center operating company which has the <br />ability to capitalize on the marketing strength of multiple properties~ <br /> <br />An aggressive program of advertising and promotion will be instituted at least one year <br />prior to the Center's opening and maintained throughout the period of the estimates~ <br /> <br />The Center's physical plant and appointments will be of high quality, and an adequate <br />program of periodic maintenance and replacement of property and equipment will be <br />instituted to assure the presentation of quality guest facilities at all times~ and <br /> <br />Our assessment of the economic environment within the market area and anticipated <br />growth in demand for conference and meeting facilities will be realized. <br />