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come from within a 15 -mile radius of the market. The • Provide a telephone (possibly a pay phone). <br /> typical customer will not drive a long distance to reach the • Provide restrooms (for sellers and buyers). <br /> market, while sellers will travel much farther. • Provide good lighting if open early mornings, late <br /> Farmers' markets are characterized by considerable evenings, or around the clock. 1 <br /> foot and vehicular traffic. Paved or well- graveled drives • If possible, provide an on -site office. <br /> and walkways are required for continuous operation over <br /> five or six months. Sites which expose patrons to heavy City or county ordinances may affect the provision of <br /> commercial or industrial activities should be avoided. it is manyof the items listed above. This is another reason why <br /> beneficial to have a site with well-drained, fastdrying soil. regulatory agencies should be included in the planning <br /> Steep slopes make it difficult to enter and exit stalls; and operation of a farmers' market. <br /> they also create a hazard from parked autos; and they <br /> make it much more difficult to display, load, and unload i <br /> produce. In addition, building construction is harder on OPERATING A <br /> steep slopes. <br /> Publicly- sponsored farmers' markets placed in the FARMERS' MARKET <br /> path of urban renewal projects or urban sprawl are likely <br /> to be lost due to political pressure to use the land for a <br /> higher - valued use. Obtaining a long -term commitment Managing a Farmers' Market <br /> from a government body may be difficult in such cases. <br /> Markets which remain accessible at night may become <br /> littered or vandalized. Some means of locking -up the site, Thoughts to Consider <br /> such as a chain across the drive, is desirable. However, • On -site guidance should be provided by a market <br /> this means the manager will need to arrive at the site very manager. <br /> early each morning to admit sellers. • A Board of Directors should develop pol icies consistent <br /> Some customers of farmers' markets associate the with the by -laws and organizational goals. <br /> market with rural openness. If so, then the market would <br /> benefit from a relatively large site where only farm -type The farmers' market should have a Board of Directors <br /> produce is seen, that is as free as possible from to provide overall direction and policy. The Board should <br /> encroachment by other activities. This large site would be be composed of producers, consumers, government <br /> especially beneficial for parking and roadways. officials, community leaders, agribusiness managers, and <br /> Sites such as church or shopping center parking lots other individuals who can lend support and skills to <br /> are suitable temporary location options. However, the managing the market. The broader the community 1 <br /> usual lack of shade and the high temperatures radiating involvement on the Board the greater the chances of <br /> from paved or asphalt lots will cause produce quality to success, since experience shows that markets need to <br /> deteriorate rapidly; customer and seller discomfort may have a community focus. Because the market is a business <br /> also be experienced. organization, the composition and election of the Board <br /> Sites served by utilities such as water, sewers, and members would be according to the by- lawsofthemarket. <br /> electricity would allow installation of restrooms and Among its responsibilities, the Board of Directors <br /> produce washing facilities at minimum cost. should: <br /> Before committing the farmers' market organization • Establish policy concerning hours, days, and months <br /> to a site, regulatory agencies involved in controlling land of market operation; <br /> use and access need to be involved. Such agencies as <br /> • Determine who may sell at the market; <br /> zoning and land use planning boards, the highway <br /> • fees Set for selling in the market; <br /> department, the building inspection office, the fire Se fees f employees; <br /> • marshal l's office, and the police and utility departments • Designate individuals who may act for the Board in an <br /> may shed light on the suitability of a site. <br /> emergency; <br /> • Specify the responsibilities of the manager plus the <br /> extent of the manager's authority; <br /> Facilities • Make provision for careful accounting of resources <br /> and funds; and <br /> Thoughts to Consider • Assure that all governmental reports (state, local, <br /> • Provide plenty of close -in parking. federal) are prepared and distributed. <br /> • Provide well- defined parking spots. <br /> • Provide for orderly traffic flow around market. To handle the managerial responsibility of most <br /> ( • Provide shelter from rain and sun, farmers' markets, onlya part-time manager may be needed <br /> because the market may not operate every day. Due to <br /> 4 <br />