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hard copy, digital, web, etc.) <br />Understanding where current customers of La Porte shop as well a <br />in determining the appropriate strategy. Consultant shall assist <br />extents of the Primary Trade Area of the La Porte by using licen <br />retail point-of-sales data, if available. <br />Purpose <br />Understanding who and where your target customers are is a cruci <br />initiative. Catalyst has a proprietary method of delineating a <br />will delineate the trade area for La Porte by taking an actual s <br />within each area to determine a comprehensive picture of the act <br />area. <br />anchors, highway retail, entertainment uses, visitors, and emplo <br />and non-restaurant pad users to outline distribution of retail c <br />address level and be tagged by time, date, and location in order <br />areas for various day parts, categorical uses and retail nodes. <br />a true trade area to perform demand driver analysis. This proces <br />analyses derived from using estimated radius rings or drive time <br />they do not accurately account for an actual trade area. As part <br />boundaries, psychological boundaries, and competing retail nodes <br />and identifying trade area boundaries. <br />Customer samples will be collected at a representative sample of <br />Grocers, Banks, Pharmacies, Restaurants (quick serve, fast casua <br />retailers <br />Catalyst Page 11 <br /> <br />