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<br />• • <br />Invitations for Community Meeting <br />Page 3 of 4 <br />June 10, 1988 <br />V. Mailing Costs <br />Costs associated with mailing both of these invitations are <br />as follows: <br />COST NUMBER TOTAL <br />ITEM PER ITEM MAILED COST <br />Postcard $ .15 500 $ 75 <br />Inv itat ions ~~- ~~ .~-- 80 <br />Total $ .29 2,500 $ 355 <br />(# Note: This cost is based on a bulk third rate figure) <br />]~I. Promotion Strate~v <br />Upon approval of the "mail-out" method, I propose the <br />following promotion strategy to inform our Citizens: <br />- Placing a Press Release on all of the following <br />newspaper/newsletters, radio and television medias, <br />such as: <br />o Bayshore Sun <br />o Houston Chronicle and Post <br />o Chamber of Commerce Newsletter <br />o All Civic and Neighborhood Newsletters (i.e. <br />Optomist, Downtown Merchants Assoc., etc.) <br />o All Church Notices <br />o Cable Public Information Station <br />o Community Calendars on TV Channels 2,11, and <br />13 <br />o Radio Stations <br />- Placing notices on community bill boards such as La <br />Porte State Bank's "Gus", Bayshore Saving's Marque, <br />and other privately owned billboards. <br />- Accquiring two banners announcing the meeting, one <br />at Fairmont Parkway, and the second at Main Street. <br />Since many of the media resources require two week written <br />advance notice, time is of the essence to ensure the success <br />of this promotion strategy, <br />