08-25-99 Special Meeting of La Porte Complete Count Committee

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I I I I I I I I I I I I I I I I I I I Suggested Activities for the Media Sub-committee E~ IlA l: ill1rough2000 Suggested...Tlirie Range Getting Started JANUA 1999 through FEBRUARY 2000 Raising Awareness ACTION STEPS o Arrange a press conference announcing the formation of the Complete Count Committee (CCC). Highlight the background, accomplishments, and role of the chairperson. Ask the chairperson of the other sub-committees to compile an ongoing list of Census activities generated by groups in their area of focus. Create a series of messages about the Census tailored to address your community and its major concerns. Use them to create press releases. Produce Census messages and promotional materials tailored to your community. Ask the local newspapers and trade magazines to insert your materials into their publications.. i.e., a flyer. List five things your community could stand to gain by participating in the Census. List five things the community may lose without an accurate count. Create five or more Census articles (drop-in articles) that can be easily submitted to newspapers and used with little or no editing. Create a flyer emphasizing the CONFIDENTIALITY of Census information. Identify community members who are fluent in each of the languages spoken in your community. Ask them to translate flyers, press releases, and other articles into that language. o o o o o o o o Ask local media to do a series of stories on Census operations, such as, hiring, address listing, block canvassing, completing and returning questionnaires, and activities generated by the CCC sub-committees. Create a calendar of Census events and circulate it to local media. Hold periodic press conferences for your highest elected official and other known community leaders and members to talk about the importance of the Census. Develop, and distribute public service announcements (PSAs) tailored to your community using popular local personalities as messengers. Arrange for appearances on radio and television talk shows to discuss Census subjects such as CONFIDENTIALITY of the individual's responses to the Census and the benefits of Census data to the community. If you wish, ask for a local Census Bureau representative to accompany you. Ask local radio stations to air regular Census "Profile America" messages available on CD from the U.S. Bureau of the Census, Public Information Office, 301-457-2808. Prepare messages that can be used on computerized displays at sports events, on office buildings, and for use by businesses. Ask college officials to have Marketing, Advertising, Journalism, Television, and Radio students to develop Census promotional material tailored to your community in exchange for class credit. o o o o o o o 31