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<br />r'M <br /> <br />CommunitylD@ <br /> <br />SCOPE OF SERVICES <br /> <br />- - - ~ -- - - - - --- <br />------------------~---~-~-----~--------- <br /> <br />RETAIL POTENTIAL AND RETAIL SITE DETERMINATION <br /> <br />1. Establishment of retail trade areas for each site based upon drive <br />times <br /> <br />2. Analysis of the suitability of each site and its trade area. Factors <br />considered include but are not limited to: <br /> <br />a. Psychographic analysis of households <br />b. Demand for retail goods and services <br />c. Existing retail and retail trends in the trade area and <br />surrounding region <br />d. Site setting, situation and configuration <br />e. Growth plans and relevant developments <br />f. Retail goals of the community <br /> <br />3. Buxton recommendation of the retail site and trade area with the most <br />potential <br /> <br />4. Discussion and approval of a site with which to proceed to retail <br />matching <br /> <br />IDENTIFICATION OF RETAIL MATCHES FOR SELECTED SITE <br /> <br />1. Comparison of site trade area with existing retail location trade areas <br /> <br />2. Identification of preliminary target list of matching retailers <br /> <br />3. Additional analysis of preliminary targets <br /> <br />4. Determination of recommended list of matching retailers <br /> <br />5. Discussion and approval of final list of matching retailers for which <br />marketing packages will be prepared <br /> <br />BU1({on* <br /> <br />fDem:ifyine Customers <br /> <br />3 <br />