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<br />rn <br /> <br />CommunitylD@ <br /> <br />SCOPE OF SERVICES continued) <br /> <br /> <br />PUBLISHING OF RETAIL MARKETING PACKAGES <br /> <br />Buxton will assemble individual marketing packages for each targeted retailer. <br />Additionally, the city will receive a reference binder that includes information <br />provided in the retailer marketing packages. Each marketing package contains: <br /> <br />1. Map of the retail site and trade area <br /> <br />2. Map of potential customers for the retailer <br /> <br />3. Retail match report that compares the site's trade area characteristics <br />with the retailer's similar existing locations <br /> <br />4. Demographic and psychographic analysis of the trade area <br /> <br />5. Explanation of Buxton's methodology <br /> <br />Buxton. <br /> <br />IDentifyi~CtlStOlM1'S <br /> <br />4 <br />