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<br />Bu~ <br /> <br />on@ <br /> <br />IDentifying Customers' <br /> <br />La Porte, TX: Community ID Refresh <br /> <br />III. NEEDS/CHALLENGES <br /> <br />La Porte wants to understand and then capitalize on the retail development <br /> <br />opportunities. <br /> <br />As communities increasingly compete for retail dollars, attracting the attention of <br />retailers has become more challenging than ever. Marketing your community <br />plays a dominant role in today's competitive economy. The challenge for the <br />community is to attract retailers and developers by providing trade area <br />information that is complete, accurate and up -to-date. <br /> <br />U sing our proprietary methodologies, Buxton will collect and analyze your <br />community's trade area information and give it to you in a format that is easy -to- <br />use and appealing to real estate executives and developers. The best information, <br />however, is use less without a plan for using it. Much more than data collection, <br />Community ID is an execution strategy that can help you build or revitalize your <br />existing marketing and economic development program. <br /> <br />With Community ID, you will be prepared to: <br />. Achieve your retail potential by establishing a long -term partnership with <br />Buxton <br />· Integrate retail development into yo ur economic development program <br />· Increase your success by preparing La Porte to meet the needs of retailers <br />· Effectively position your community by Ie veraging your locations' <br />strengths and minimizing weaknesses <br />. Convey La Porte's advantages over competitors' advantages <br />· Establish credibility with retail decision makers <br />· Maximize time and resources by not pursuing unqualified prospects <br />· Win the confidence and trust of prospects by understanding their <br />priorities <br />· Use competitive analysis to close the sale <br /> <br />5 <br />