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<br />Bu}(ton<< <br /> <br />IDentifying Customers' <br /> <br />La Porte, TX: Community ID Refresh <br /> <br />IV. GOALS AND DESIRED RESULTS <br /> <br />The primary goal of Community ID is to prepare La Porte to successfully expand <br />its retail sector. <br /> <br />Community ID serves as the framework for developing a sustainable marketing <br />program that not only achieves short -term goals but also endures to ensure the <br />economic viability of the retail sector over the long -term. Such a marketing <br />program will bring the following desired resul ts: <br /> <br />. Residents' desires to shop and dine at home will be fulfilled <br />. Retail leakage will be minimized <br />. Tax revenues (property and sale/use taxes) will increase <br />. Employment opportunities will grow <br />. La Porte's ability to capture other economic opportunities will be <br />enhanced <br /> <br />6 <br />