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<br />Bu ~ton~ <br /> <br />IDentifying Customers' <br /> <br />La Porte, TX: Community ID Refresh <br /> <br />v. PROCEDURES/SCOPE OF WORK <br /> <br />Once you have engaged Buxton to work with you in developing Community ID, <br />a project team will be assigned to guide you through the entire process - from <br />initial data collection to final presentation of the resul ts. This team consists of: <br /> <br />. Client services manager, who will serve as your primary source of <br />communication during the project <br />. Geographic Information System specialist, who will analyze your trade <br />areas and create customized maps and reports <br />. Professionals with backgrounds as retail executives and economic <br />development practitioners, who will address your unique challenges and <br />help maximize La Porte's retail opportunities <br /> <br />Staff Visits <br />During visits to the community, Buxton's staff is able to make clear an d candid <br />assessments of the community's strengths, weaknesses and potential. Our daily <br />involvement with over 1,900 retail and restaurant clients in finding optimal <br />locations keeps us current on retail location trends. This provides a rational and <br />analytical basis for helping La Porte decide how to best focus resources on the <br />most promising retail opportunities. <br /> <br />Data Collection <br />Buxton uses over 250 consumer and business databases that are updated <br />throughout the year, and in some cases, every month. Altho ugh it is possible to <br />obtain these databases for less expense on a community or regional basis, Buxton <br />buys and is licensed to use the complete U.s. datasets. With this information <br />Buxton will compare La Porte's potential location to the universe of all retail <br />locations operating in the u.s. <br /> <br />The following are some of the more well-known sources used in our studies, but <br />there are dozens more that we employ to provide additional insight: <br /> <br />. Experian <br />. Simmons <br />. InfoUSA <br />· National Research Bureau <br />· Navteq Geographic Data <br />· Dunn & Bradstreet Business Data <br /> <br />7 <br />