Laserfiche WebLink
<br />Buxton<< <br /> <br />IDentifying Customers- <br /> <br />La Porte, TX: Community ID Refresh <br /> <br />Identify Market Influencers <br /> <br />All communities have special and often unique features that impact the local <br />retail market and have to be taken into consideration to fully understand the <br />market potential of the community. Such influencers include larger ethnic <br />populations, significant new or expanded developments, military bases, <br />universities and colleges, destination tourist attractions, prisons, medical <br />facilities or major employers. <br /> <br />After identifying these market influencers in your community, Buxton will <br />quantify and qualify their influence on the retail market and help to match <br />retailers that can capitalize on these customer bases. <br /> <br />You will benefit from the project team's expertise and insight in these four areas: <br />1. Researching and verifying La Porte's retail trade area <br />2. Evaluating La Porte's retail potential <br />3. Matching retailers and restaurants to La Porte's market potential <br />4. Delivering La Porte's marketing packages <br /> <br />These four major components comprise the Communi tyID@ process. Each <br /> <br />component is explained in detail as follows: <br /> <br />1. Researching and Verifying La Porte's Retail Trade Area <br />The location decision process for all retailers begins with the collection, analysis <br />and evaluation of numerous location variables such as demand density, <br />customer buying habits, economic trends, competition, traffic volumes, and <br />available sites, to name a few. <br /> <br />The Community ID process for La Porte will also start with the in -depth <br />collection of data using the same location variables that we use for our retail <br />clients to qualify sites for the location of their retail stores and restaurants. One <br />goal is to define current retail situations in La Porte, in the trade area and in any <br />neighboring communities that impact on La Porte's retail environment. The other <br />goal is to understand the community's expectations and desires. This analysis <br />includes personal visits to the community, collection of data components <br />necessary to conduct the analysis and identification of market influencers. <br /> <br />8 <br />