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<br />Bu~~ton<< <br /> <br />IDentifying Customers' <br /> <br />La Porte, TX: Community ID Refresh <br /> <br />Figure 3: Example - Psychographic Profile <br /> <br />IB <br /> <br /> <br />IS <br /> <br />12 <br /> <br />Retail Site Assessment <br /> <br />Buxton will analyze your original retail location used in our previous study. <br />Based on our collective experience in retailloc ations, the following factors are <br />considered: <br /> <br />· Psychographic analysis of households in trade area <br />. Demand for retail goods and services <br />. Site setting, situation and configuration <br />. Growth plans and relevant development <br />· Retail goals of the community <br /> <br />Buxton will develop a demand density profile of La Porte's trade area. Demand <br />density measures the bottom-line value of the customers in the trade area-who <br />they are, how many there are and what they buy. One of the significant <br />advantages of Buxton is our ability to take the demand density data and to <br />creatively translate it into a proactive market strategy tailored to take advantage <br />of La Porte's strengths and to achieve its retail goals. <br /> <br />12 <br />